What's new

• Marketing

  Business logo designs: Getting what you want

  My previous article discussed briefing a designer prior to business logo design. It is important to give a detailed account of your business and market as well as your design ideas. Naturally you will want designers to introduce their own ideas also.

  • Published today
  • Megan Hills

• Solo Psyche

  Are soloists just corporate misfits?

  Since trading in being a full time soloist to become an institutional employee, I have been reflecting on why I decided to fly solo in the first place and wondering whether soloists are just corporate misfits.

  • Published 3 days ago
  • Karen Morath
  • 6 Comments

• Working Smarter

  You still need more time? Trial our service free for 14 days…

  We’ve recently been telling you about different ways to free up more of your time and establish added credibility for your solo enterprise. Here's how it works...

• Starting Out

  Using fear to build confidence

  Even the most confident people feel an element of fear when they step outside their comfort zone. Think of someone successful. That person has felt fear too, but they faced their fear and gave it a go anyway. You can use fear to build confidence too!

  • Published 07 May 08
  • Lucinda Lions
  • 4 Comments

• Soapbox

  Mobile vs email – the great debate

  There’s nothing like an article on mobile phones to get people stirred up, as Megan Tough’s recent piece proved.

  • Published 06 May 08
  • Sam Leader
  • 36 Comments

• Technology

  Search Engine Optimisation (SEO) mistakes

  Ranking highly in Google can have a massive impact on your sales leads. This article explains five common Search Engine Optimisation (SEO) mistakes which limit your ability to secure a high ranking, and how to avoid them.

  • Published 05 May 08
  • Philip Shaw
  • 7 Comments

• Working Smarter

  Supplier relationships: Supporting your brand

  Every business from soloist to multi-national, invests in their brand. But there are external factors such as supplier relationships contributing to other’s perception of our 'brand' that we may not be aware of.

  • Published 02 May 08
  • Kate Tribe
  • 4 Comments

• Technology

  A new website for your business - May 2008

  As a soloist it can be challenging to have a website built for your business. “I’m too busy!” “Who will build it?” “How much will it cost?” Here's a great way to have your business website built or rebuilt.

• Stay Balanced

  Combining work and family

  Is working as a soloist a solution to returning-to-work mothers? Self-employment offers flexibility, work-life balance and a chance to excel in your chosen career. However when combining work and family you need to think through all the issues.

  • Published 30 April 08
  • Michele Hackshall
  • 6 Comments

• Soapbox

  What am I doing here?

  I’m as social as the next guy. I love people and I adore lounging around in cafés. One thing I hate, though, is putting on a posh shirt and slogging across town only to have my time wasted. Frankly, I’m over it.

  • Published 29 April 08
  • Robert Gerrish
  • 40 Comments

• Working Smarter

  Business systems: How they save your sanity!

  A challenge for any solo business owner is how to get others to help run the business, so that it doesn’t completely take over your life. You can look over everybody’s shoulder all of the time or you can invest in business systems to free yourself.

  • Published 28 April 08
  • Sue Hirst
  • 7 Comments

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