Flying Solo: Going It Alone In Business
The weekly podcast for those going solo in business, hosted by Cec Busby.
Flying Solo Small Business Spotlight
Featuring innovative businesses and soloists from around Australia
Work your Way: Go it alone in business
The complete guide to designing your own business.
Everything in Economy Class plus:
Are you one of the many entrepreneurs lying awake at night, plagued by the myriad concerns of running a business? You’re not alone, writes small business legal expert, Shalini Nandan-Singh. In the dead of night, when the world is quiet, your mind can become a breeding ground for stress and anxiety over your business’s future. However,… Read more »
Whether it’s in a boardroom or on an unsolicited cold call, we all know what it’s like to be on the receiving end of a pushy sales pitch. While this ‘hard sell’ tactic has its time and place, it runs the risk of pushing your customers away – regardless of how great your product or… Read more »
Establishing an online presence has evolved from being seen by some as a luxury to instead being used by many businesses as an essential tool in their day-to-day operations. If you’ve ever contemplated selling online but hesitated due to concerns about costs, it’s time to dispel those worries, writes Suzanne Mitchell, Australian market lead at GoDaddy.… Read more »
Whether you’re a startup, small business or a large corporation, there are nine essential rules of engagement you must understand when working with the Australian media and securing coverage for your business, writes Kathryn Goater and Anthony Caruana, Co-CEO and Co-Founders of Media-Wize. If you’re not willing to accept all of these, then PR and earned… Read more »
It is often said that small business is the engine room of the economy. We want to make sure that small and family business can fire on all cylinders – not have a cylinder taken out, explains Australian Small Business and Family Enterprise Ombudsman Bruce Billson. We need to get the risk and reward balance right,… Read more »
For many small business owners, choosing a payment provider is like going to the mechanic with no knowledge of cars, writes Chris Dahl, Co-CEO, Pin Payments. The plethora of options, technical jargon, and pricing complexities can be overwhelming and difficult to understand. Likewise, payments can consist of differing fees, rates, and options, which people are often unaware… Read more »
Google isn’t just a big server farm funnelling queries from around the world back to users. They employ over 16,000 human Search Quality Raters to determine page quality and whether the needs of users are met, explains Tom Valcanis, copywriting expert from I Sell Words. These raters speak over 80 languages and 4,000 of… Read more »
Four years ago, I would never have used the word ‘spiritual’ in an article for business owners. Then again, four years ago, Prince Harry was still a prince and Corona was a beer. The world has changed. And we’ve known that fulfilling spiritual needs is important in customer service for centuries writes Jaquie Scammell… Read more »
In today’s digital landscape, where competition is fierce and attention spans are shorter than ever, ensuring your website, landing pages and digital content are optimised for conversions is crucial, explains digital marketing expert Adam Stewart, founder of Digital Bond Marketing. However, numerous businesses fall into common pitfalls that can significantly hinder their conversion rates. But… Read more »
“TikTok is for young people …TikTok is for lip-syncing and dancing… TikTok is not for ‘serious’ brands… TikTok is a fad!” If you had asked me about TikTok just 10 months ago, I would have probably echoed these sentiments, says Madelene Ragno, Owner & Head Strategist of MADE. Marketing However, as of the… Read more »
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