Solo Psyche: Working in your home business
Here we explore and celebrate what it means to be working alone in your home business. If you have ever pondered the philosophy behind going it alone in business, this is the section for you.
Articles urge you to consider what being a soloist or sole trader means to you; how you feel about your work and how to make the most of being unique. Also highlighted are the dangers of emulating corporate culture or that of big business when carving out your business’ own identity.
Whether your solo business is already airborne or yet to get off the ground, this section helps you answer the big questions.
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Solo Psyche articles
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Solo Psyche
Do you run a socially responsible business?
Running a socially responsible business means consciously managing the social impact of your business - how it relates to you, your clients and your community.
- Published 2 days ago
- 2 Comments
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Solo Psyche
Are soloists just corporate misfits?
Since trading in being a full time soloist to become an institutional employee, I have been reflecting on why I decided to fly solo in the first place and wondering whether soloists are just corporate misfits. - Published 09 May 08
- 15 Comments
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Solo Psyche
Getting a motivation hit
Soloists love the freedom and control working alone gives us. However, recently I was reminded of how much I missed spending a day 'at work' with other human beings, and how working with others is a great way to get a motivation hit. - Published 21 April 08
- 9 Comments
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Solo Psyche
Business reputation: Is yours beautiful?
Soloists rarely have cause to consider the aesthetics of their business reputation. Business is often regarded as a purely practical and functional activity. So where does the concept of beauty fit and is it possible to create a beautiful business?- Published 14 April 08
- 5 Comments
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Solo Psyche
Work styles: From solo to employed
I have sold out! For the first time in fifteen years, I have changed work styles and have a proper job. It’s part time, but it means I am no longer just flying solo.- Published 04 April 08
- 15 Comments
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Solo Psyche
Why business integrity is so important
Whether it’s a massive Enron-type scandal or the unreliable tradesman who doesn’t call back, everyone seems to have an opinion on what integrity is and many examples of what it isn’t. So what is business integrity and why is it so important? - Published 17 March 08
- 5 Comments
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Solo Psyche
The soloist’s business support team
How many of us would achieve what we do without our partners, friends, peers, family and pets who make up our unofficial business support team? It's time these silent partners got due thanks for the part they play in making our businesses a success.- Published 29 February 08
- 5 Comments
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Solo Psyche
Can you run a business from the beach?
Inspired by those cheesy images of freelancers working blissfully from the beach, I took a towel, sunnies, big straw hat and my trusty laptop down to the beach to write my Flying Solo article in the sun. Here’s the unedited result.- Published 27 February 08
- 16 Comments
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Solo Psyche
Success in business: Values and fulfilment
Although easily overlooked, we ignore values at our peril as they hold the key to a soloist’s ultimate success in business: personal fulfilment.
- Published 11 February 08
- 3 Comments
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Solo Psyche
Economic sustainability: When everyone profits
We are acutely aware of cash flow, ROI, profit and assets in our solo ventures. But when we look at how our business impacts upon the economy sustainability of our communities, we discover that we're not the only ones who can benefit from our business.- Published 28 January 08
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Solo Psyche
Choosing colours to alter perception
If you’re feeling full of life and bubbling with creativity and confidence, chances are you’re wearing red. If you’re feeling indifferent, or distant, you are probably dressed in black. This article looks at choosing colours to alter perception.- Published 23 January 08
- 10 Comments
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Solo Psyche
Crafting a personal mission statement
To be successful in our business, we need to have a clear vision of where we are going, as well as how we are going to get there. This can be done by creating a personal mission statement, describing the ultimate purpose for our solo journey.- Published 04 January 08
- 1 Comment
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Solo Psyche
People skills: Creating a sustainable business
Having good people skills and treating people we work with well is an important aspect of creating a sustainable business. This area, however, doesn’t get a lot of attention despite its presence behind many of our concerns about work and fairness.- Published 17 December 07
- 7 Comments
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Solo Psyche
The benefits of community involvement
As soloists we are able to give back to our communities through our ability to be flexible with our time. Community involvement keeps our society functioning as it should, through connecting with people rather than just focusing on making profits.- Published 26 November 07
- 8 Comments
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Solo Psyche
Seven ways to create a sustainable business
The evidence is everywhere. If we don’t treat clients with respect, we lose them. If we take non-renewable resources from the planet, they run out. It’s time to look past our financial bottom-line to see how to create a truly sustainable business.- Published 08 October 07
- 8 Comments
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Solo Psyche
Do you have a green business?
The idea of having a green business is very topical at the moment and every change we make to the way we consume resources and reduce waste helps. Here are the green things I do as part of my business practice. What can you do in your business?- Published 21 September 07
- 9 Comments
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Solo Psyche
The best things about being my own boss
I bounced out of bed this morning. No alarm clock, no “just five more minutes”. It was my first day of freedom after spending eight months working for someone else and I am once again able to appreciate the great things about being my own boss.
- Published 10 September 07
- 15 Comments
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Solo Psyche
How to make the most of August
On the Dalai Lama’s recent visit to Australia, he delivered a strong message about the importance of gratitude. This really got me thinking about the way I live my life. I’m a soloist. Why?- Published 01 August 07
- 13 Comments
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Solo Psyche
Mixing solo business with employment
Most of us reckon our solo business ought to provide all our work, career and financial needs. But rather than going it alone all the time, maybe there are benefits to mixing your business with part time employment.- Published 30 July 07
- 14 Comments
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Solo Psyche
Is risk taking necessary in business?
In so many ways, life today is easy. Rarely do we live on the edge - in the arena of fight or flight - where our instinct tell us how best to survive! So is risk taking necessary in business?- Published 27 July 07
- 9 Comments
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Solo Psyche
Motivation: Getting back your work focus
It's easy for solopreneurs to lose work focus and motivation. We only have ourselves to rely on to make sure the business runs smoothly. But before you take any steps to curb the problem, some lateral thinking can be very helpful.- Published 11 July 07
- 6 Comments
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Solo Psyche
Finding out what makes your business unique
I believe when you are willing to put aside your concerns about what other people think and trust your intuition, something magical happens. From there, you can unearth what makes your business unique.- Published 09 July 07
- 5 Comments
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Solo Psyche
Can your business handle the truth?
Too often in business we fail to speak the truth. Instead we say what we think people want to hear and act as we're told to act. What would be the impact on your business if your customer’s knew what you really thought?- Published 29 June 07
- 10 Comments
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Solo Psyche
Self-confidence: Is your ego taking over?
As a soloist, a healthy level of self-confidence is a good thing. But too much ego can be an issue. Signs include extreme feelings of inadequacy when you’re being challenged or when a client or colleague has rejected an idea you’ve proposed.- Published 04 June 07
- 6 Comments
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Solo Psyche
Small business versus solo business
Recently I went from solo business to small business and back again to solo life. It's been an interesting experience and one that's reacquainted me with my inner solopreneur – thank goodness!- Published 25 May 07
- 5 Comments
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Solo Psyche
Get Real: Listening skills and being yourself
Some soloists like to adopt different identities at work and at home. But if you avoid being yourself or leave a big part of yourself out of our work, you fail to be authentic.- Published 13 April 07
- 13 Comments
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Solo Psyche
Nature versus nurture: are entrepreneurs born or made?
The argument over nature versus nurture is a long-standing one in child-rearing discussion groups. But the same argument can be levelled amongst those who work for themselves. Are entrepreneurs born or made?- Published 23 March 07
- 2 Comments
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Solo Psyche
Do you own a moral business?
The phrase 'it's just business' is often used to justify morally questionable behaviour. The immense power business wields over the well-being of this planet makes the issue of morality in business more important than ever.- Published 12 February 07
- 7 Comments
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Solo Psyche
How to make the most of February
For many soloists, February is the time when things kick off in earnest. People, including me, have dusted the sand off their feet, got their kids back to school, tradespeople and factory workers have returned after the annual shutdown and we’re into it.- Published 02 February 07
- 2 Comments
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Solo Psyche
How to cope with low morale
If you are a business owner who struggles to cope with low morale, be assured you're not alone. Losses in enthusiasm are particularly common after the initial six or twelve month honeymoon period.- Published 15 January 07
- 4 Comments
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Solo Psyche
Change your thinking
In order to change your thinking, a complete about face in mental attitude is rarely necessary. Sometimes the tiniest shift can have a ripple effect and transform your perspective in a flash..- Published 05 January 07
- 4 Comments
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Solo Psyche
How happiness can attract success
We tend to think that its success that makes us happy, but new research shows happiness may in fact attract success!- Published 22 December 06
- 4 Comments
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Solo Psyche
Are you grateful for what you have?
In a world where the boundaries between need and want are blurred, it can be hard to stay grateful for what you have. Recently the importance of being thankful struck home in a major way.- Published 13 December 06
- 13 Comments
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Solo Psyche
Celebrating Christmas solo
Soon I will be celebrating my first Christmas as a solo business owner. Celebrations are an important part of life, but are there ways of enjoying the festive season if there's only you in the office? Absolutely!- Published 08 December 06
- 6 Comments
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Solo Psyche
Work motivation tip: Avoid distractions
If your work motivation work is flagging, the chances are distractions are contributing to the problem.- Published 24 November 06
- 5 Comments
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Solo Psyche
Business principles: The idealism trap
It is easy for soloists, particularly new ones, to be aggressively attached to their beliefs and business principles. But what if those beliefs are too limiting?
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Solo Psyche
The Solopreneurs' DNA
Spouses, families and friends of the solopreneur and even budding solopreneurs themselves often wonder, what are the qualities that ensure success when going it alone?- Published 08 September 06
- 1 Comment
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Solo Psyche
Using the Myer-Briggs Personality Type Indicator to understand working relationships
We have good working relationships with some people and not with others. Why is that? The Myers- Briggs Personality Type Indicator is a method whereby we can describe our personality preferences and understand our differences.
- Published 23 August 06
- 9 Comments
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Solo Psyche
Solo business brand positioning - it's "I" not "we"
Solo business owners have an opportunity to build real relationships with customers. This gives us a genuine competitive advantage. So it's time to say goodbye to the idea of projecting the brand positioning and attitude of a big business.- Published 31 July 06
- 7 Comments
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Solo Psyche
Finding time for feeling inspired
In this deadline-free week, instead of focusing on one task after the next, numb to everything except the pressure of finishing tasks on time, I have had time to ponder, to think, to observe...and time for feeling inspired.- Published 10 July 06
- 2 Comments
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Solo Psyche
Get motivated: Seven tips to boost morale
As a soloist, it's normal to have the odd day where you aren't feeling motivated. The phone doesn't ring, the diary is uncomfortably blank and the bank account looks bleak. Try these seven tips to boast morale and get motivated.
- Published 14 June 06
- 2 Comments
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Solo Psyche
Being a sole trader can be fun!
Are you one of the sole traders who responded to the recent poll by saying that your own business is a fun free zone? If you're not loving being a sole trader, try asking yourself these questions.- Published 12 April 06
- 5 Comments
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Solo Psyche
Survival tips for working from home
No-one is more in need of survival tips than those working from home. When the time comes for you to start out on your own, you feel excited and frightened at the same time. You're inspired, though, by other self employed people. They've taken the plunge- Published 15 March 06
- 8 Comments
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Solo Psyche
Business skills: Managing rejection
We all get turned down from time to time, but while managing rejection can be hard, each time it occurs we have the opportunity improve our business skills and learn more about our ourselves.
- Published 13 March 06
- 6 Comments
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Solo Psyche
Staying motivated when starting your own business
One of the most confronting issues you face when starting your own business is staying motivated to keep going without the enthusiasm and encouragement of work colleagues around you.- Published 06 March 06
- 9 Comments
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Solo Psyche
Business ethics: Do you pass the authenticity test?
In these days of people disconnecting from traditional advertising, it's more important than ever to excite your clients with genuine enthusiasm for your product. When it comes to business ethics and authenticity, how does your solo business shape up?- Published 22 February 06
- 6 Comments
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Solo Psyche
Theory of happiness: A soloist’s pursuit
A theory of happiness that, I feel, sits well with the soloist’s pursuits has been developed by Martin Seligman, a US academic and the leading proponent of new psychological field, Positive Psychology.- Published 13 January 06
- 3 Comments
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Solo Psyche
The realities of being self employed
If you are enticed by the idea of being self employed, you need to be realistic about what it entails.
If you’re just starting out, or you’re wondering why on earth you thought this was a good idea, read on.
- Published 20 December 05
- 5 Comments
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Solo Psyche
Business goodwill: 12 goodwill questions
It's time to review the goodwill performance of your solo business. How will your business goodwill measure up?- Published 13 December 05
- 3 Comments
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Solo Psyche
Showing appreciation: Who’s packing your parachute?
The moral of showing appreciation for the impact others have on your life is ably demonstrated by the story of Charles Plumb.
- Published 28 November 05
- 9 Comments
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Solo Psyche
How to overcome a lack of motivation at work
Not on top of your game? Finding it hard to concentrate? Intervention could be the order of the day to overcome a lack of motivation at work.
- Published 11 November 05
- 7 Comments
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Solo Psyche
Six rules to help you love your work
In many ways, 'Six rules to help you love your work' is a terrible title for
this article as many soloists - including me – come out in a rash when they see the word ‘rules’.- Published 18 October 05
- 3 Comments
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Solo Psyche
Money and happiness: Are you a bottom-line slave?
When it comes to “success”, overt
wealth is sadly the prevailing measure. The money-is-God dogma prevails: Financial decisions drive government and business actions. Does money equal happiness?- Published 07 October 05
- 5 Comments
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Solo Psyche
Social responsibility: Can you make a difference?
Social responsibility (SR) is not just for the big end of the town. It's about behaving ethically as a person and as a business.
- Published 13 September 05
- 1 Comment
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Solo Psyche
The power of positive thinking
If you take responsibility for your reaction to external events, you will be able to take control of your emotions. You will be amazed by the power of positive thinking!- Published 26 August 05
- 1 Comment
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Solo Psyche
Make the most of being a unique business
Traditional business wisdom has nurtured several myths, which solo business owners need to challenge in order to flourish. Rather than try to be all things to all people, soloists need to emphasise their best business asset, being a unique business.- Published 10 August 05
- 3 Comments
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Solo Psyche
Working alone and coping with loneliness
Loneliness is usually one of the least talked about elements of working alone. Here are some strategies for handling this common phenomenon.- Published 01 August 05
- 2 Comments
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Solo Psyche
Working for yourself: Balancing freedom and discipline
A strong sense of freedom is undoubtedly one of the key appeals of working for yourself, and discipline helps us keep it all together.
- Published 29 July 05
- 2 Comments
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Solo Psyche
Business values: Rehumanising business
Conventional business may have dominated in the past, but today, soloists must redefine business values. Read on to find out more about rehumanising business.- Published 18 July 05
- 4 Comments
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Solo Psyche
Are you really a business entrepreneur?
Is bigger really better? More and more soloists are challenging the traditional definition of a business entrepreneur and appreciating the benefits of keeping things small and doing it their way.- Published 07 July 05
- 1 Comment
- Attracting new business (7)
- Business branding (16)
- Business marketing (27)
- Communication skills (12)
- Customer relationships (10)
- Customer service (7)
- Email newsletters (6)
- Online marketing (20)
- Presentation skills (4)
- Pricing strategy (7)
- Public relations, PR (12)
- Sales strategies (10)
- Small business blogs (4)
- Using surveys (5)
- » All Marketing articles
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