Engage with Australian micro business

The Australian Bureau of Statistics puts the number of solo and micro businesses in Australia at well over a million - unquestionably the dominant sector of the country’s small business population.

Flying Solo has been the voice of Australian solo & micro business since 2005 and no other business publisher offers such a highly targeted audience and engaged community. For a detailed analysis of our audience, read a summary of our major biannual survey, Understanding Micro Business. 

Our email newsletter goes to over 30,000 subscribers twice a week and we have over 55,000 site members and 45,000+ forum participants.

As a member of the Audit Bureaux of Australia (ABA), Flying Solo is independently audited ensuring our website traffic figures are accurate, transparent and compliant with industry measurement rules. 

Our latest ABA Audited, Nielsen Market Intelligence (Domestic Traffic) report is shown below:

See our full ABA Masthead Report here. 

Here are more details on each of our advertising offerings.

Display, advertorials and integrated advertising options 

All our newsletter and website banner advertising options and are managed by our agency MCN. In addition to banner advertising, we also offer integrated campaigns, category sponsorships, rich media executions and an advertorial option which runs like an article and includes up to 650 words and images.

Prices for banners and advertorials depend on volumes and specific bookings and tend to be bought as part of a broader advertising campaign. Typically used by larger businesses, these campaign start from an investment of $5,000.

Visit www.mcn.com.au, email enquire@mcn.com.au or call 02 9209 6300 (Sydney), 03 8509 9999 (Melbourne), 07 3252 1122 (Brisbane & Adelaide), 08 9388 7844 (Perth).

Member-only promotional and advertising options 

In addition to regular professional development, education and connection, our premium memberships offer a consistent stream of effective marketing and promotional support for your business.

This includes a full-page image-rich listing in our member directory, multiple promotional placements across Flying Solo and shoutouts on social media.

Additionally, you’ll have access to member-only text advertising options in our newsletter and on the website, designed and priced exclusively for our community.

Explore membership or contact us for more detail regarding our member-only ad packages. 

Testimonials from past advertisers...

Below are some comments from past small business advertisers on Flying Solo:

"Flying Solo is working well for Sunsational Body Care. My first customer found us using the Flying Solo directory." 

Geoff from Sunsational Body Care

"Thank you for letting us advertise on Flying Solo! The ad has seen a significant increase in the listings this week, they are up by about 100, which is fantastic!" 
Jono Chatterton from Wheredo-i.com.au

"I quickly sold seven places on my Small Business Big Brand workshop as a result of my ad. Thanks Flying Solo!" 
Carolyn Stafford, Small Business Marketing Expert, www.connectmarketing.com.au

"We have enjoyed success in reaching many soloists looking for a website solution for their business...a great way to reach Australian soloists!" 
James Lawrence from The Web Showroom

"I've ended up with several solid leads. Thank you - the cost of the promotion was well worth its value." 
Carrie Webster from Webgenesis

"The process ran very smoothly. We more than paid for our ad and did much to increase brand awareness to a key target market." 
Paul Arch from Datamate, Secure Offsite Backup

"We've had two sales from the site already so have more than made our money back." 
Angela Lau from Creative Marketing Seminars