Equilibrium Design

word + image, digital + print, expertise + strategy

About us

branding & identity design | web, social media & interface design | marketing & promotional collateral | book & publication design | photography & art direction

Equilibrium is an expert team of three designers (and two happy puppies) working in the heart of Sydney. We collaborate with clients and stakeholders from a wide range of industries on visual communication design (strategic graphic design) projects that support their activities and initiatives. We are at the forefront of academic research in design thinking, constantly reflecting and improving on our processes to ensure thoroughly unique and successful outcomes for our clients.

We are attentive and engaged with our client partners from the beginning of a project to the very end. Rather than the ‘big reveal’, we take the approach of sharing the journey and building consensus throughout the project. We are not afraid to ask the hard questions but also believe that design is inherently playful, so are keen to cultivate a relaxed, fun and enjoyable working dynamic with our clients.

Equilibrium is the balance between understanding a context, applying design thinking expertise, and creating beautifully produced, memorable communications.

The result? Great design that adds value.

Testimonials

Equilibrium have been and continue to be a vital part of our national growth. We are a young and enthusiastic new brand in the national QSR industry and have had to secure the best available talent to ensure our brand positioning is the best it can be possibly be. Our growth has been quite exceptional and we are continuing to attract new Franchise Partner enquiries at a very significant rate. Our customer transactions are growing exponentially. Every new restaurant benefits from the marvellous insight and planning that Equilibrium are providing us. Our marketing team are benefiting greatly from the transparent and frank dialogue we have each and every day with Equilibrium and they are truly a part of our brand and our culture. We are genuinely excited about the contribution they are making and will continue to make to our strategic positioning of our Mexican food offering to the Australian marketplace.

Ray Robinson, Marketing Manager, Zambrero

Bec Paton at Equilibrium has incredible talent as a designer and as a commercially astute consultant. True consultant. She asks the incisive questions that allow you to share the relevant information and sentiment that she then magically weaves into the words and images that convey the core essence of your business/product. Whether you have a strong sense of what you want or need or whether you seek major hand holding, Bec is sensitive to your needs, economical with your time and produces the most amazing outcomes. Bec created an authentic brand identity for my business that steps away from the standard consultancy approach, and captures the spirit of warmth and customer centricity that is integral to my business.

Lisa Wood, Positioned For Choice

Equilibrium’s approach is acute, stylish and respectful of the client and end-user group. Their visual and verbal intelligence allows possibilities and they have a rare ability to ‘get’ a project from the word go. Equilibrium work speedily and meet deadlines. The AAANZ website is transforming the way we connect with each other and also enables easy use by volunteer members. Equilibrium’s work for the major European Union, HERA, was a complex undertaking in which multiple user needs has to be managed. They created one of the most beautiful and appropriate sites of it’s type that I have seen. Equilibrium are a delight to work with and make the client feel like they had a better day.

Prof. Peter McNeil, AAANZ President