Flying Solo Podcasts http://www.flyingsolo.com.au en-au &#x2117; &amp; &#xA9; 2005-2014 Flying Solo Pty Ltd Flying Solo Podcasts Flying Solo info@flyingsolo.com.au Past fave: We are the soul traders http://www.flyingsolo.com.au/live-smarter/working-alone/solo-business-owner-we-are-the-soul-traders <p>Describing a ‘typical’ solo business owner is like trying to describe an ‘average’ person. But as diverse as we are, those in the flourishing soloist movement share many tribal similarities.</p><h2>We are the soloists.</h2> <p>We are the third bedroom dwellers, the kitchen table perchers, the café lurkers. We are the CEO, CFO, CIO, COO, cleaner, accountant, IT fixer, debt collector, sales manager and strategist. We are front of house, leading role and backstage hand.</p> <p>We are the name on the van, the bottom line, where the buck stops.</p> <p>We are the corporate escapees, the mogul wannabees, the little doers, the big talkers, the quiet achievers, the hired guns. We are top of our game, but under the radar.</p> <p>We are plan A, B and C. We have no safety net, no expense accounts, no war chests, no slush funds, no parent companies, no casual Fridays and no fall back positions. We are familiar with the smell of oily rags.</p> <p>We are proposals at midnight, invoices at dawn and mowing on Mondays. We are the soul traders – one email away from elation, one phone call from dejection.</p> <p>We are the red hot go. The crazy dream. The shot at the title. We are the epic fails, the rising from the ashes, the self-made stories.</p> <p style="text-align: center;" mce_style="text-align: center;"><em>Want more articles like this? Check out the <a href="http://www.flyingsolo.com.au/live-smarter/working-alone/" mce_href="http://www.flyingsolo.com.au/live-smarter/working-alone/">working alone</a> section.</em></p> <p>We are the outside of the box, the other side of the coin, the path less trodden.</p> <p>We are something from nothing. Mind over matter. We are masters of our own universe. We are the nimble fish in the shark-infested pond.</p> <p>We threw in the day job and made the bed that we lie in. We are the boss they bitch about.</p> <p>With more than 1 million of us across Australia, we are the nation’s largest business sector – and the stampede to soloism gathers pace every year.</p> <p>Welcome to the soloists' century. You may be Flying Solo, but you’re not alone.</p> <p>I am proud to be part of the soloist movement. Are you? Tell us below why you love it!</p><p><i>PS: A huge thanks to&nbsp;<a href="http://www.scarlettrugers.com/" mce_href="http://www.scarlettrugers.com/" target="_blank">Scarlett Rugers Design</a> who very kindly created this brilliant 'soul trader'&nbsp;<a href="http://www.flyingsolo.com.au/uploads/Page%20Images/SoulTrader_PosterImage.jpg" mce_href="http://www.flyingsolo.com.au/uploads/Page%20Images/SoulTrader_PosterImage.jpg" target="_blank">poster image</a> and <a href="http://www.flyingsolo.com.au/uploads/Page%20Images/SoulTrader_a3_poster.pdf" mce_href="http://www.flyingsolo.com.au/uploads/Page%20Images/SoulTrader_a3_poster.pdf" target="_blank">PDF</a>, and&nbsp;<span style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px; background-color: #ffffff;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px; background-color: #ffffff;">to&nbsp;</span><a style="font-size: 12px; line-height: 17px; background-color: #ffffff;" mce_style="font-size: 12px; line-height: 17px; background-color: #ffffff;" href="http://www.davidstanleyguitar.com.au/" mce_href="http://www.davidstanleyguitar.com.au/" target="_blank">Dave Stanley</a><span style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px; background-color: #ffffff;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px; background-color: #ffffff;">&nbsp;who created the audio version embedded above.&nbsp;</span>Love your work!</i></p> http://www.flyingsolo.com.au/live-smarter/working-alone/solo-business-owner-we-are-the-soul-traders Sat, 12 Jul 2014 21:07:00 GMT Describing a ‘typical’ solo business owner is like trying to describe an ‘average’ person. But as diverse as we are, those in the flourishing soloist movement share many tribal similarities. Podcast: First Kiss Video: Behind the scenes http://www.flyingsolo.com.au/marketing/business-marketing/podcast-first-kiss-video-behind-the-scenes <p>The famous (or is it infamous?) First Kiss video has more than 69 million YouTube views! In this podcast Tim Reid speaks with the video’s creator, Melissa Coker of Wren Studios.</p><p>Melissa reveals how she came up with the idea for First Kiss, the importance of using an emotional connection in your marketing, and how you can use creative ideas and partnerships to make your content go viral.</p> <p>Okay, so it turns out the video was actually a marketing video, which seemed to disappoint many of the cynics out there. But what clever marketing! Where could you get exposure like this for&nbsp;<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">only $1300</span>&nbsp;(the budget for the video&nbsp;<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">AFTER</span>&nbsp;it blew out)? Melissa also opens up about the unexpected effect the video has had on her life and the two craziest things that have happened since the video went viral.</p> <p>In this session of <a href="http://smallbusinessbigmarketing.com/marketing-podcast-180/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-180/">small business big marketing podcast</a>, you'll discover:</p> <ul> <li>How the First Kiss video has changed Melissa’s business (and life) in unexpected ways</li> <li>The two&nbsp;<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">craziest</span>&nbsp;(personal) things that have happened since the launch of the First Kiss video</li> <li>How creating an&nbsp;<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">emotional connection</span>&nbsp;is crucial to making your marketing interesting&nbsp;<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">AND</span>&nbsp;powerful</li> <li>The biggest asset to your marketing that could be sitting (unused)<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">&nbsp;right under your nose</span></li> <li>How the success of a creative marketing idea can lead to outcomes&nbsp;<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">“beyond your wildest dreams”</span></li> <li>The power of video marketing and how to harness it to grow&nbsp;<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">your</span>&nbsp;business</li> <li>The importance of <span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">being different</span>&nbsp;and how you can use your own individuality to build a memorable brand</li> <li>Why you&nbsp;<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">shouldn’t</span>&nbsp;follow what the big brands are doing (<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">Hint</span>: they’re usually playing catch-up with&nbsp;<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">YOU</span>)</li> <li>What sites like&nbsp;<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">Buzzfeed</span>&nbsp;and&nbsp;<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">Upworthy</span>&nbsp;can teach you about using emotional hooks in your marketing</li> <li><span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">Forming partnerships</span>&nbsp;with other businesses to piggyback on new and interesting marketing ideas</li> <li>How the more&nbsp;clever&nbsp;the idea, the&nbsp;<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">less</span>&nbsp;you need to spend on marketing (the First Kiss video was made for&nbsp;<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">$1300</span>!)</li> <li>PLUS, why your website needs to be mobile-friendly&nbsp;<span style="margin: 0px; padding: 0px;" mce_style="margin: 0px; padding: 0px;">right&nbsp;NOW</span></li> </ul> <p><strong>About these podcasts: </strong>The Small Business, Big Marketing&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;50:49 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-180/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-180/">http://smallbusinessbigmarketing.com/marketing-podcast-180/</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-first-kiss-video-behind-the-scenes Sat, 21 Jun 2014 21:06:00 GMT The famous (or is it infamous?) First Kiss video has more than 69 million YouTube views! In this podcast Tim Reid speaks with the video’s creator, Melissa Coker of Wren Studios. Podcast: How to overcome fear http://www.flyingsolo.com.au/live-smarter/business-psychology/podcast-how-to-overcome-fear-tips <p>What can you learn about business from a camel wrangler? Quite a lot, as it turns out! This episode is all about 'big picture' business strategy and how to overcome fear to create the business of your dreams. </p><p>So listen in as Tim Reid chats with English lecturer turned outback entrepreneur, Russell Osborne. After a&nbsp;personal tragedy shook Russell’s life to its core, he set out to achieve a bloody big goal that dominated his career as well as his personal life. How did he do it? What did he learn? Tune in to find out, as Russell takes us on a journey across outback Australia that delves into overcoming depression, designing your ideal life, and visualising your goals to make them a reality.&nbsp;</p> <p>In this session of <a href="http://smallbusinessbigmarketing.com/marketing-podcast-178/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-178/">Small Business Big Marketing podcast</a>, you’ll discover:</p> <ul> <li>What Russell sees as being the number one thing&nbsp;stopping&nbsp;small business owners achieve their goals</li> <li>Why focusing on money is the worst thing you can focus on and where you should put your energy instead</li> <li>How to use mental visualisation to achieve your business (and personal) goals</li> <li>Why making a decision – any decision – is often the key to overcoming 'analysis paralysis' and being stuck in a rut</li> <li>Why facing your fears is a MUST, and how you can overcome the niggling doubts and worries we all face every day</li> <li>Why, as Rusell puts it, “your market is endless”…</li> <li>And more camel jokes than you can poke a stick at!</li> </ul> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;46:02 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-178/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-178/">http://smallbusinessbigmarketing.com/marketing-podcast-178/&nbsp;</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/live-smarter/business-psychology/podcast-how-to-overcome-fear-tips Sat, 7 Jun 2014 21:06:00 GMT What can you learn about business from a camel wrangler? Quite a lot, as it turns out! This episode is all about 'big picture' business strategy and how to overcome fear to create the business of your dreams. Podcast: Son buys dad's business http://www.flyingsolo.com.au/marketing/business-marketing/podcast-son-buys-dads-business <p>Is your business just earning you a wage? Do you feel like you’re trapped in a 'job', when you thought you’d be running the business of your dreams? That was how Glenn Walton’s Brisbane arbory business was until he took over from his dad. </p><p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">But Glenn made some smart marketing moves that grew his website traffic by 860% and saved $30,000 per year on marketing.</span></p> <p>Many small business owners find themselves in a situation where their dream business has become a “60-hour grind” instead of the liberating, stimulating life choice they thought they were taking on. If you feel like you’re stuck in your business and need to get some traction, then listen in to Tim Reid's chat with Glenn Walton, owner of Brisbane Tree Experts. Glenn shares how he took his traditional family arborist business and turned it into the thriving enterprise it is today.</p> <p>Glenn now has six full-time employees and can focus his efforts on what he does best – growing and running the business – leaving the day to day tasks to his team. Glenn reveals the simple marketing strategies he’s using to grow his business exponentially.</p> <p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">In this episode of </span><a href="http://smallbusinessbigmarketing.com/marketing-podcast-177/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-177/" style="font-size: 12px;" mce_style="font-size: 12px;">Small Business Big Marketing</a>&nbsp;you'll discover<span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">:</span></p> <ul> <li>The strategy Glenn introduced that saved $30K per year in marketing costs</li> <li>How Glenn increased his web traffic by 860% in very little time</li> <li>The simple change Glenn made to his business website that dramatically increased conversions</li> <li>How to understand your customers’ buying cycle and take full advantage by having automated reminders</li> <li>How to use an educational e-book to build trust, stay top of mind, and educate your customers</li> <li>The best way to structure your website so you’re easier to find on Google</li> <li>The importance of clear calls to action on your website (it’s amazing how many people are getting this wrong)</li><li>How much time each week you should spend on marketing your small business&nbsp;</li> </ul> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;48:16 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-177/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-177/">http://smallbusinessbigmarketing.com/marketing-podcast-177/&nbsp;</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-son-buys-dads-business Sat, 24 May 2014 21:05:00 GMT Is your business just earning you a wage? Do you feel like you’re trapped in a 'job', when you thought you’d be running the business of your dreams? That was how Glenn Walton’s Brisbane arbory business was until he took over from his dad. Podcast: How to take three months off each year http://www.flyingsolo.com.au/technology/business-technology/podcast-how-to-take-three-months-off-each-year <p>How would you like to take three months off every year to travel the world with your family? That’s exactly what Dale Beaumont does. Mind you, he works pretty bloody hard for the other nine months of the year. </p><p>Dale’s been an entrepreneur since the ripe old age of 19. He’s written 16 best-selling books and founded three eparate million-dollar businesses.&nbsp;Lean in as Tim Reid picks Dale’s brain about automating your business, the importance of investing in yourself, and the mindset of success.</p> <p>In this edition of the&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-176/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-176/">Small Business Big Marketing podcast</a>, you’ll discover:</p> <ul> <li>A simple strategy for getting things done</li> <li>The importance of investing in your own success through mentors and coaches</li> <li>When you should start giving back to society</li> <li>The importance of “sharpening your axe” before trying to chop down the tree</li> <li>How to finding out what people really want and give it to them instead of giving them what&nbsp;<em>you think</em>&nbsp;they need</li> <li>Why you should try to productise your services and make yourself redundant</li> <li>Business “one-percenters”: simple, affordable tactics to turbo-charge your small business marketing</li> </ul> <p>&nbsp;<strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;1:04:17 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-176/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-176/">http://smallbusinessbigmarketing.com/marketing-podcast-176/</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/technology/business-technology/podcast-how-to-take-three-months-off-each-year Sat, 10 May 2014 21:05:00 GMT How would you like to take three months off every year to travel the world with your family? That’s exactly what Dale Beaumont does. Mind you, he works pretty bloody hard for the other nine months of the year. Podcast: How to be Australia's largest online retailer http://www.flyingsolo.com.au/marketing/business-marketing/podcast-how-dean-ramler-created-australias-largest-online-retailer <p>Co-founder and CEO of one of Australia’s largest online businesses, Dean Ramler from Milan Direct, reveals all in this episode, including how his business manages to outsell giants like Ikea, Freedom, and Harvey Norman.</p><p>A few years ago, Dean (now 31 years old) decided to take his family’s traditional furniture business and put it online, selling high quality designer furniture direct to the public. Milan direct furniture is now seeing massive year-on-year growth thanks to Dean’s smart online marketing and brand building strategies.</p> <p>In this podcast, Tim Reid picks Dean’s brain about exactly how he’s achieved such a solid foothold in a&nbsp;$300M industry. Dean shares the specific tools and strategies he’s using right now to grow his online furniture empire, including one simple (free) tool that Dean says anyone wanting to grow their business online must use.</p> <p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">In this episode of </span><a href="http://smallbusinessbigmarketing.com/marketing-podcast-175/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-175/" style="font-size: 12px;" mce_style="font-size: 12px;">Small Business Big Marketing podcast</a><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">, you'll discover:</span></p> <ul> <li>The best&nbsp;<strong>(free)</strong>&nbsp;tool for anyone who wants to sell products or services online</li> <li>How to&nbsp;<strong>rank well in search results</strong>&nbsp;without worrying about “manipulative” SEO tactics</li> <li>What are new <strong>'Google Trusted Stores'</strong>&nbsp;and what do they mean for your business if you sell online?</li> <li>One&nbsp;<strong>simple website tool</strong>&nbsp;to dramatically increase your potential customer base</li> <li>How to follow up with customers (and potential customers) to ensure&nbsp;<strong>repeat business</strong>&nbsp;once you’ve got their details</li> <li>How to discount effectively so you can offer great value while&nbsp;<strong>still making a decent profit</strong></li> <li>The win-win of using Facebook to&nbsp;<strong>crowd-source ideas from your customers</strong>&nbsp;while creating fan engagement</li> <li>How to nurture your core group of&nbsp;<strong>'raving fans'</strong>&nbsp;to ensure they stay loyal, motivated, and vocal</li> <li>Optimising your message for mobile devices, including a&nbsp;<strong>simple subject line formula</strong>&nbsp;that will ensure mobile cut-through</li> <li>Why you should consider moving&nbsp;<strong>95% of your marketing spend online</strong></li> </ul><p> <strong>PLUS</strong>, I do a review of a listener website and give some quick fixes for common mistakes you’re probably making right now</p> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;1:02:16 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-175/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-175/">http://smallbusinessbigmarketing.com/marketing-podcast-175/&nbsp;</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-how-dean-ramler-created-australias-largest-online-retailer Sat, 26 Apr 2014 21:04:00 GMT Co-founder and CEO of one of Australia’s largest online businesses, Dean Ramler from Milan Direct, reveals all in this episode, including how his business manages to outsell giants like Ikea, Freedom, and Harvey Norman. Podcast: A $60M business in two years http://www.flyingsolo.com.au/marketing/business-branding/podcast-a-60m-business-in-two-years <p>Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. Tim Ried chats with this start-up’s founder and CEO Andy Sheats about how his team built a $60M business in the space of two years.</p><p>Andy Sheats reveals the importance of a one word domain name and branding for your business, hiring staff who can empathise with your customers, and how to cut through in a crowded market.</p> <p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">In this episode of </span><a href="http://smallbusinessbigmarketing.com/marketing-podcast-174/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-174/" style="font-size: 12px;" mce_style="font-size: 12px;">Small Business Big Marketing podcast</a><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">, you'll discover:</span></p> <ul> <li>Why small businesses can’t (and shouldn’t try to) build branding over many years in the way that a company like Apple or Amazon might.</li> <li>What makes people choose and, more importantly, stay with a particular brand.</li> <li>What agile methodology is and how it can help your business processes.</li> <li>How to build a strong culture around what your brand stands for.</li> <li>Understanding where your customer is in the buying cycle and customising their online experience around their attitude.</li> <li>How a one word domain name could be a gold mine.</li> <li>Telling your business story in a way that your customers can relate to.</li> <li>How a crowded market is actually a GOOD sign.</li> </ul><p> <strong>PLUS,</strong>&nbsp;Tim's five tips on how not to sound like a schmuck when describing what you have to offer your clients customers.</p> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;48:29 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-174/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-174/">http://smallbusinessbigmarketing.com/marketing-podcast-174/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-branding/podcast-a-60m-business-in-two-years Sat, 12 Apr 2014 21:04:00 GMT Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. Tim Ried chats with this start-up’s founder and CEO Andy Sheats about how his team built a $60M business in the space of two years. Podcast: Video marketing strategy with SEO implications http://www.flyingsolo.com.au/marketing/business-marketing/podcast-video-marketing-strategy-with-seo-implications <p>Johnathan Reichwald from Frankston in Victoria is no ordinary council worker. He cleverly used the power of YouTube and some crowd sourced content to knock all the bad stuff about his suburb off page one of Google and replace it with good news stories.</p><p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">Johnathan decided to help improve the image of his town by introducing a video marketing strategy that brought the Frankston community together and helped to promote the town via&nbsp;</span><a href="http://frankston.tv/" mce_href="http://frankston.tv/" target="_blank" style="font-size: 12px;" mce_style="font-size: 12px;">Frankston T</a><a href="http://frankston.tv/" mce_href="http://frankston.tv/" target="_blank" style="font-size: 12px;" mce_style="font-size: 12px;">V</a><b style="font-size: 12px;" mce_style="font-size: 12px;">.</b><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">&nbsp;Here’s&nbsp;what is discussed in this&nbsp;</span><a mce_style="font-size: 12px; background-color: #ffffff; line-height: 17px;" href="http://smallbusinessbigmarketing.com/marketing-podcast-169/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-169/" style="font-size: 12px; background-color: rgb(255, 255, 255);">Small Business Big Marketing podcast</a><span mce_style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px; background-color: #ffffff;" style="font-family: Arial, Helvetica, serif; font-size: 12px; background-color: rgb(255, 255, 255);">.</span><strong mce_style="font-size: 12px; background-color: #ffffff; color: #4d4d4c; line-height: 1.5em;" style="font-size: 12px; background-color: rgb(255, 255, 255); line-height: 1.5em;">&nbsp;</strong><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">:</span></p> <ul> <li>Why making a video organic is better for business.</li> <li>How a video competition helped with YouTube views, links, and bringing the search engine result to the top.</li> <li>Why you should set up an option for the public to upload videos to a selected space on your site and how it will help promote your business.</li> <li>Why some videos received in the competition were knocked back.</li> <li>How the original concept of their video competition has evolved to help small businesses in the area.</li> <li>How this simple idea has developed into a&nbsp;<a href="http://frankston.tv/category/c31-2/" mce_href="http://frankston.tv/category/c31-2/" target="_blank">Channel 31 TV Show</a>.</li> <li>How you can use the community to build your content.</li> <li>What strategy Johnathan used to get past council bureaucracy and get his marketing strategy off the ground.</li> </ul> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;59:41 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-169/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-169/">http://smallbusinessbigmarketing.com/marketing-podcast-169/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-video-marketing-strategy-with-seo-implications Mon, 24 Mar 2014 04:03:30 GMT Johnathan Reichwald from Frankston in Victoria is no ordinary council worker. He cleverly used the power of YouTube and some crowd sourced content to knock all the bad stuff about his suburb off page one of Google and replace it with good news stories. Podcast: How YouTube helped create a successful drum teaching business http://www.flyingsolo.com.au/marketing/business-marketing/podcast-youtube-helped-create-leading-drum-teaching-business <p>Hear how Mike Johnston, founder of the website MikesLessons.com, created an extremely successful business both online and offline!</p><p>Mike's website offers live online drum lessons for beginner, intermediate and advanced players, taught by Mike and individual downloadable lessons all filmed in his home. After the site gained success, Mike expanded the business to the Mikes Lessons facility in Folsom, California and began to offer international week-long drum camps.</p> <p>He’s now officially nailing it. Living his passion, and with a lifestyle that suits him just nicely!</p> <p>In this fireside <a href="http://smallbusinessbigmarketing.com/marketing-podcast-168/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-168/">Small Business Big Marketing podcast</a>, Mike covers a lot of marketing ground including:</p> <ul> <li>How he went from offering individual drum lessons to building an online and offline drum teaching empire.</li> <li>How YouTube was a major contributor to Mike’s early success.</li> <li>Why worrying about money stops you building the business you love.</li> <li>How we can learn from unrelated industries.</li> <li>How he used YouTube as a major marketing channel for his business.</li> <li>The importance of &nbsp;packaging up your services.</li> <li>How he’s created a website that makes you just want to buy (even if you don’t drum!).</li> <li>How he markets his business now that it’s no longer small.</li> <li>The importance of having both an online and offline presence.</li> <li>How to get to know your customers in order to provide them with the best marketing experience.</li> <li>Why you should consider becoming a teacher ... well, at least adding it to your business offering.</li> <li>How to stop your competitors from catching you.</li> <li>What is organic marketing and why it’s important.</li> </ul> <p><strong style="line-height: 1.5em;" mce_style="line-height: 1.5em;">About these podcasts: </strong><span style="line-height: 1.5em;" mce_style="line-height: 1.5em;">The </span><em style="line-height: 1.5em;" mce_style="line-height: 1.5em;">Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;1:22:37 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-168/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-168/">http://smallbusinessbigmarketing.com/marketing-podcast-168/&nbsp;</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-youtube-helped-create-leading-drum-teaching-business Sat, 15 Mar 2014 20:03:00 GMT Hear how Mike Johnston, founder of the website MikesLessons.com, created an extremely successful business both online and offline! Podcast: How and why to use a virtual assistant http://www.flyingsolo.com.au/working-smarter/outsourcing/podcast-how-and-why-use-a-virtual-assistant <p>Tim Reid chats with Chris Ducker from Virtual Staff Finder, about how you can lighten your load by using virtual assistant services.</p><p>Tired, stressed, overwhelmed? Have you considered getting some help?&nbsp;<span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">Listen up as&nbsp;Chris Ducker&nbsp;shares some expert outsourcing tips in this </span><a href="http://smallbusinessbigmarketing.com/167-marketing-podcast/" mce_href="http://smallbusinessbigmarketing.com/167-marketing-podcast/" style="font-size: 12px;" mce_style="font-size: 12px;">Small Business Big Marketing podcast</a><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">&nbsp;to help you find a virtual assistant (VA) to get some tasks ticked off:</span></p> <ul> <li>How to run efficient meetings.</li> <li>How to figure out what your time suckers are and get that time back.</li> <li>What is the ‘three list to freedom’ and how it can help you get clear on the tasks you need to outsource.</li> <li>What steps you need to take to start outsourcing.</li> <li>Resource tools for managing your virtual assistant(s).</li> <li>What tasks a virtual assistant can do to help you.</li> <li>How to find the best general VA.</li> <li>What is a Virtual Marketing team.</li> <li>And plenty more.</li> </ul> <p>Make 2014 your year for removing yourself from the business to do other more important things, like working on your business.</p> <p><strong style="font-size: 12px;" mce_style="font-size: 12px;">About these podcasts: </strong><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">The </span><em style="font-size: 12px;" mce_style="font-size: 12px;">Small Business, Big Marketing</em><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</span></p> <p><strong>Duration:</strong>&nbsp;1:03:23 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/167-marketing-podcast/" mce_href="http://smallbusinessbigmarketing.com/167-marketing-podcast/">http://smallbusinessbigmarketing.com/167-marketing-podcast/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/working-smarter/outsourcing/podcast-how-and-why-use-a-virtual-assistant Sat, 1 Mar 2014 20:03:00 GMT Tim Reid chats with Chris Ducker from Virtual Staff Finder, about how you can lighten your load by using virtual assistant services. Podcast: How clever marketing helps http://www.flyingsolo.com.au/marketing/business-marketing/podcast-how-clever-marketing-helps <p>Dr Nick Demediuk, AKA Dr Snip has performed over 20,000 vasectomies in Australia. He shares how he uses clever marketing to attract patients.</p><p>In this entertaining <a href="http://smallbusinessbigmarketing.com/marketing-podcast-165/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-165/">Small Business Big Marketing podcast</a>&nbsp;episode with Dr Nick,&nbsp;he shares how he gets noticed in the community; how humour helps to overcome fear; and why helping take away ‘the fear‘ helps his business &nbsp;grow.</p> <p>Here is a&nbsp;snippet&nbsp;of what was discussed:</p> <ul> <li>How creating a clever name and fun logo can help build your brand.</li> <li>How addressing fear in the marketing message can help grow business.</li> <li>Why using an answering service to answer patient enquiries is a smart business decision.</li> <li>Why taking the view of helping and assisting customers wins business.</li> <li>How to incorporate frequently asked questions that assist customers with making a decision.</li> <li>Why radio can be a great medium and how to use it to your advantage.</li> <li>What Dr Snip gives to his customers after the job is done that gets tongues wagging.</li> <li>Why a sense of humour can be important for business.</li> <li>And plenty more.</li> </ul> <p><strong style="line-height: 1.5em;" mce_style="line-height: 1.5em;">About these podcasts: </strong><span style="line-height: 1.5em;" mce_style="line-height: 1.5em;">The </span><em style="line-height: 1.5em;" mce_style="line-height: 1.5em;">Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;46:44 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-165/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-165/">http://smallbusinessbigmarketing.com/marketing-podcast-165/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-how-clever-marketing-helps Mon, 17 Feb 2014 02:02:37 GMT Dr Nick Demediuk, AKA Dr Snip has performed over 20,000 vasectomies in Australia. He shares how he uses clever marketing to attract patients. Podcast: How to dominate your industry in five steps http://www.flyingsolo.com.au/working-smarter/professional-development/podcast-how-to-dominate-your-industry-in-5-steps <p>Wondering how to elevate yourself above the masses in your industry and stand out as THE go-to person for big brands, the media, and (of course) hordes of keen customers? </p><p>Well, Tracy Angwin of the&nbsp;<a href="http://www.austpayroll.com.au/" mce_href="http://www.austpayroll.com.au/" target="_blank">Australian Payroll Association</a>, has done just that. And in one of the most boring (as she admits) industries going around – Payroll!</p> <p>Tracy explains exactly how she went from being just another cog in the giant corporate machine to demanding four times her previous consulting fees and being hunted down by national organisations such as TAFE and retail giants to educate people about her area of expertise.</p> <p>&nbsp;How did she do it? Tune in to this <a href="http://smallbusinessbigmarketing.com/marketing-podcast-171/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-171/">Small Business Big Marketing podcast</a>&nbsp;and find out, as Tracy reveals all under Tim Reid’s relentless grilling.</p> <p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">In this session of Small Business Big Marketing, you'll discover:</span></p> <ul> <li>How to establish yourself as an authority in your industry using this simple five-step formula developed for&nbsp;<a href="http://keypersonofinfluence.com.au/aff.php?p=sbbm&amp;w=kpievent-fof" mce_href="http://keypersonofinfluence.com.au/aff.php?p=sbbm&amp;w=kpievent-fof" target="_blank">the Key Person Of Influence program</a>.</li> <li>How to step up and take your entire industry to a new level by actually creating the rules that the others have to play by!</li> <li>A dirt simple, under-used method of engaging with your customers that got Tracy more than 1800 responses</li> <li>How to seek out and form partnerships with big players in your industry and beyond, taking their authority and using it as your own</li> <li>The ONE THING Tracy did that turned it all around – she wishes she did it years ago. Will you be wishing you did too?</li> <li>And, in listener question time, find out where to host your content such as podcasts, videos, and blog articles for maximum impact</li> </ul> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;1:02:02 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-171/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-171/">http://smallbusinessbigmarketing.com/marketing-podcast-171/</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/working-smarter/professional-development/podcast-how-to-dominate-your-industry-in-5-steps Wed, 2 Apr 2014 03:04:44 GMT Wondering how to elevate yourself above the masses in your industry and stand out as THE go-to person for big brands, the media, and (of course) hordes of keen customers? Podcast: Business recovery after a disaster http://www.flyingsolo.com.au/working-smarter/problem-solving/podcast-business-recovery-after-a-disaster <p>In 2009 Dave Stirling lost five businesses in Victoria’s Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boating accident and was in a coma for months. </p><p>Dave talks about how he and his wife got back up and running with a new business –&nbsp;<a href="http://www.towermotel.com.au/Tower_Motel/Welcome.html" mce_href="http://www.towermotel.com.au/Tower_Motel/Welcome.html" target="_blank">Tower Motel in Marysville</a>, a lovely, quiet hotel in Melbourne’s gorgeous countryside, and why it was important to them they go back into business.</p> <p>It took six months after the fires before Dave and his wife started talking about starting up another venture after losing everything. Family and community support gave them the encouragement to give it another try and now they have a small business that is starting to thrive again.</p> <p>In this <a href="http://smallbusinessbigmarketing.com/marketing-podcast-162/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-162/">Small Business Big Marketing podcast</a>,&nbsp;Dave shares his business wisdom about:</p> <ul> <li>What little things can make all the difference.</li> <li>Community and how it brings everyone together.</li> <li>How the kindness of strangers has helped in so many ways.</li> <li>Finding the ‘why you are in business’ and using that to motivate you.</li> <li>Looking around to see what else you can do to make a difference.</li> <li>Realising what is important in life.</li> <li>Having more than one business and how it was a blessing.</li> <li>Understanding who you are marketing to.</li> </ul> <h2><strong mce_style="font-size: 12px;" style="color: rgb(77, 77, 76); font-size: 12px; line-height: 17px;">About these podcasts: </strong><span mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;" style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px;">The </span><em mce_style="font-size: 12px;" style="color: rgb(77, 77, 76); font-size: 12px; line-height: 17px;">Small Business, Big Marketing</em><span mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;" style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px;">&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</span></h2> <p><strong>Duration:</strong>&nbsp;50:30 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-162/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-162/">http://smallbusinessbigmarketing.com/marketing-podcast-162/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/working-smarter/problem-solving/podcast-business-recovery-after-a-disaster Sat, 1 Feb 2014 20:02:00 GMT In 2009 Dave Stirling lost five businesses in Victoria’s Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boating accident and was in a coma for months. Podcast: How to turn a passion into a business http://www.flyingsolo.com.au/live-smarter/work-motivation/podcast-how-to-turn-a-passion-into-a-business <p>Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business.</p><p>In only one year, Sam’s unique product and drive has thrown her into a flooded market where she has been able to create a quality, designer brand of sunglasses that she hopes celebrities and fashion icons will be wearing all over the world. In this&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-161" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-161">Small Business, Big Marketing&nbsp;podcast</a>&nbsp;Sam talks about:</p> <ul> <li>Getting attention in a crowded marketplace.</li> <li>Staying focused when working in an area where there are lots of distractions.</li> <li>The importance of packaging and printing.</li> <li>Things to consider when working with companies located overseas.</li> <li>Outsourcing and how it is helping the business to move forward.</li> <li>Getting around the fake/cheap brand issues.</li> <li>Creating an experience for the customer.</li> <li>Why you should treat an online order as a special customer.</li> <li>What differences you can make when entering a crowded market.</li> <li>What sets her brand apart from similar brands.</li> <li>How office location can save money.</li> </ul> <h2><strong style="color: #4d4d4c; font-size: 12px; line-height: 17px;" mce_style="color: #4d4d4c; font-size: 12px; line-height: 17px;">About these podcasts: </strong><span style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px;">The </span><em style="color: #4d4d4c; font-size: 12px; line-height: 17px;" mce_style="color: #4d4d4c; font-size: 12px; line-height: 17px;">Small Business, Big Marketing</em><span style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px;">&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</span></h2> <p><strong>Duration:</strong>&nbsp;49:55 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-161/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-161/">http://smallbusinessbigmarketing.com/marketing-podcast-161/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/live-smarter/work-motivation/podcast-how-to-turn-a-passion-into-a-business Mon, 20 Jan 2014 00:01:25 GMT Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business. Podcast: How to create another revenue stream http://www.flyingsolo.com.au/working-smarter/growth/podcast-how-to-create-another-revenue-stream <p>Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. </p><p>Listen in as martial arts champ Daniel Faggella shares how he closed his Rhode Island gym in favour of creating online tutorials; the income from which surpassed that of his brick and mortar business in just 15 months!</p> <p>Daniel sold his brick and mortar business after his online tutorials (found at&nbsp;<a href="http://www.scienceofskill.com/" mce_href="http://www.scienceofskill.com/">Science of Skill</a>) surpassed the business income within just 15 months. In this fireside chat, Daniel and Tim Reid discussed how to create additional revenue streams using your skills, expertise, and know-how. Here’s what they covered in this <a style="font-size: 12px; background-color: #ffffff; line-height: 17px;" mce_style="font-size: 12px; background-color: #ffffff; line-height: 17px;" href="http://smallbusinessbigmarketing.com/marketing-podcast-160/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-160/">Small Business Big Marketing podcast</a>:</p> <ul> <li>Setting up a membership platform that brings in monthly recurring income.</li> <li>How to find what to write about.</li> <li>How to decide on what you should teach.</li> <li>Determining your core offer and your mission.</li> <li>Tricks to grab attention that will attract subscribers.</li> <li>What program you can use to create content that is dripped out to customers, has a recurring payment system built in, sends out automated emails, and tracks your campaigns.</li> <li>Why partnering up with someone can lead to more sales.</li> <li>Why a simple sales funnel is best.</li> <li>How to use your credibility to generate additional revenue.</li> <li>What steps to take to gain more credibility.</li> </ul> <p style="text-align: center;" mce_style="text-align: center;"><em>Want more articles like this? Check out the <a href=" http://www.flyingsolo.com.au/working-smarter/growth/" mce_href=" http://www.flyingsolo.com.au/working-smarter/growth/"> growth </a> section.</em></p> <p>Plus, Tim answers a question from a person who was very unhappy with the service from a store. He offers some advice on why and how to offer constructive feedback and receive feedback as well.&nbsp;</p> <p><strong style="font-size: 12px;" mce_style="font-size: 12px;">About these podcasts: </strong><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">The </span><em style="font-size: 12px;" mce_style="font-size: 12px;">Small Business, Big Marketing</em><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</span></p> <p><strong>Duration:</strong>&nbsp;49:22 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-160/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-160/">http://smallbusinessbigmarketing.com/marketing-podcast-160/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/working-smarter/growth/podcast-how-to-create-another-revenue-stream Wed, 7 May 2014 02:05:52 GMT Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. Podcast: How to use cold calling to make money http://www.flyingsolo.com.au/marketing/business-marketing/podcast-how-to-use-cold-calling-to-make-money <p>Cold calling freaks out many small business owners. But done correctly, it’s a great marketing strategy to help generate more enquiries and sales. </p><p>Tim Reid talks with Jenny Cartwright, cold calling and telesales expert from Telesales Training and they come up with answers to your most pressing cold calling questions. Are you ready to discover how to use cold calling to grow your business?</p> <p>During this&nbsp;<a style="font-size: 12px; background-color: #ffffff; color: #93b6bd; text-decoration: underline; line-height: 17px;" mce_style="font-size: 12px; background-color: #ffffff; color: #93b6bd; text-decoration: underline; line-height: 17px;" href="http://smallbusinessbigmarketing.com/marketing-podcast-159/ " mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-159/ ">Small Business Big Marketing podcasts</a>, Jenny answers questions that will help you to gain a better understanding of the benefits of cold calling and how to get the results you deserve:</p> <ul> <li>How to get the edge over your competitors, who don’t use the phone, to connect with potential customers.</li> <li>How to arm yourself with information to get the answer you want from the decision maker.</li> <li>Why cold calling can help you create more leads and who you should be calling.</li> <li>How to get past the ‘gate keeper’ (Dobermans).</li> <li>How you overcome the mindset of ‘fear’ to make a call.</li> <li>Why following up with a phone call makes a difference to the conversion.</li> <li>Some great opening lines and how to get more information from the prospect.</li> <li>Phrases and habits that are ‘call killers’.</li> <li>What’s the target conversion rate for cold and follow up calls?</li> <li>3 ways to get referrals.</li> <li>Outsourcing the role of telemarketer.</li> <li>How to build rapport.</li> <li>How to change a cold call into a warm call.</li> <li>When not to cold call.</li> <li>How to deal with ‘fob offs’.</li> <li>Top 3 closing statements that get results.</li> <li>How to overcome objections.</li> <li>What is 75 per cent more important than anything else on the call.</li> <li>Why outsourcing is not the best option and what to do about it.</li> </ul> <p>Plus Tim recommends a list of different strategies to help with services marketing and <span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">discusses feedback the he received from small business owners who previously struggled and are now getting great results.</span></p> <p><strong style="font-size: 12px;" mce_style="font-size: 12px;">About these podcasts: </strong><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">The </span><em style="font-size: 12px;" mce_style="font-size: 12px;">Small Business, Big Marketing</em><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</span></p> <p><strong>Duration:</strong>&nbsp;1:04:59 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-159/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-159/">http://smallbusinessbigmarketing.com/marketing-podcast-159/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-how-to-use-cold-calling-to-make-money Sat, 28 Dec 2013 20:12:00 GMT Cold calling freaks out many small business owners. But done correctly, it’s a great marketing strategy to help generate more enquiries and sales. Podcast: How to use transparency as a marketing strategy http://www.flyingsolo.com.au/startup/business-start-up/podcast-how-to-use-transparency-as-a-marketing-strategy <p>Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses.</p><p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;">Listen up as Tim talks with Daniel about his business strategy and why he got started as a handyman with his own blog … here is what they discuss:</span></p><ul><li>How narrowing in on a niche has provided more specific and valuable information for customers.</li><li>Why transparency seems to be working as a business strategy that brings in customers.</li><li>How looking at your business objectively helps you determine what your business needs.</li><li>How measuring and evaluating business activities leads to a better understanding of your business.</li><li>Why assessing what is working with your marketing and what you are wasting money on is important.</li><li>How to determine what is driving sales and where to focus your attention.</li><li>Why a ‘how to’ section has provided value for his niche.</li><li>The option of alternative revenue streams and what you can introduce beyond your services.</li><li>How to make better use of your sales funnel and some strategies for bringing people deeper into the shaft.</li><li>Why content marketing, podcasting, and internet marketing is working even for traditional businesses like trade services.</li><li>Plus&nbsp;<span style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px; background-color: #ffffff;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px; background-color: #ffffff;">Tim helps Daniel with an idea for packaging an existing product to make it easier for customers to buy.</span></li></ul><p>In this <a mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-156/" href="http://smallbusinessbigmarketing.com/marketing-podcast-156/">Small Business, Big Marketing podcast</a>,&nbsp;<span style="font-family: Arial, Helvetica, serif; font-size: 12px;">Tim also answers a question about a marketing checklist to help a business owner with his new food distribution business.&nbsp;</span></p><p><b>About these podcasts: </b>The <i>Small Business, Big Marketing</i>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><b>Duration:</b> 1:13:03 minutes&nbsp;</p> <p><b>Links to resources mentioned in the show:</b> <a mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-156/" href="http://smallbusinessbigmarketing.com/marketing-podcast-156/">http://smallbusinessbigmarketing.com/marketing-podcast-156/</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/startup/business-start-up/podcast-how-to-use-transparency-as-a-marketing-strategy Sat, 21 Dec 2013 20:12:00 GMT Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses. Podcast: How to write copy that converts http://www.flyingsolo.com.au/marketing/business-writing/podcast-how-to-write-copy-that-converts <p>If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of Canadian copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually!</p><p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">Joanna and Tim have a fireside chat about copywriting dos and don’ts for small business owners. Grab a pen and paper, you are gonna need it, as here’s what is discussed:</span></p> <ul> <li>&nbsp;What you should expect your copywriter to be able to do (eg. brochures, flyers, Christmas cards, landing pages, sales web copy, sales letters, documents, blog posts).</li> <li>&nbsp;How good copywriting involves an understanding of optimisation, user experience, email and ad conversion.</li> <li>What is so important about understanding your audience and how to find their voice to help you write better copy.</li> <li>How swiping copy from prospects and customers by studying the natural language hidden in testimonials, Facebook, Twitter, and emails can help you find headlines.</li> <li>What research marketing secrets are great for finding the people that might be your customers.</li> <li>How to find the best reviews for your niche and see what messages most matter to your prospects, what their needs and wants are, what’s missing, and what they didn’t love.</li> <li>How a headline that is completely different to what you have used before can produce outstanding results.</li> <li>What is more important than a ‘call to action’ in your copywriting, and how it can increase conversion.</li> <li>How you can use information from customers to write great headlines.</li> <li>The power of simple copy and how it can increase conversion.</li> </ul> <p>Also in this <a href="http://smallbusinessbigmarketing.com/marketing-podcast-155/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-155/">Small Business, Big Marketing podcast</a>, Conan Phillips of Cojo Suits asks for feedback on a recent podcast he’s launched, and how he can find ongoing content that his listeners will love.</p> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong> 1:03:15 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong> <a href="http://smallbusinessbigmarketing.com/marketing-podcast-155/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-155/">http://smallbusinessbigmarketing.com/marketing-podcast-155/</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-writing/podcast-how-to-write-copy-that-converts Mon, 9 Dec 2013 00:12:27 GMT If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of Canadian copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually! Podcast: Eagle Boys Pizza founder talks Guerrilla marketing http://www.flyingsolo.com.au/marketing/business-marketing/podcast-eagle-boys-pizza-founder-talks-guerrilla-marketing <p>What do innovation, guerrilla marketing, and price positioning have in common? They’re all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands.</p><p>Apart from a few technical difficulties and interruptions, <span style="font-size: 12px; background-color: #ffffff; font-family: Arial, Helvetica, serif; line-height: 17px;" mce_style="font-size: 12px; background-color: #ffffff; font-family: Arial, Helvetica, serif; line-height: 17px;">this&nbsp;</span><a style="font-size: 12px; background-color: #ffffff; line-height: 17px;" mce_style="font-size: 12px; background-color: #ffffff; line-height: 17px;" href="http://smallbusinessbigmarketing.com/marketing-podcast-154/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-154/">Small Business Big Marketing podcast</a>&nbsp;extracted some real life marketing gold including:</p> <ul> <li>Guerrilla marketing tactics that Tom used to launch 10 new pizza shops in four weeks in New Zealand, where he and his team came up with a cool idea that attracted a lot of positive attention and some free media action too.</li> <li>How a well thought out Price Positioning Policy can help you to focus on what you are selling and the value of your products. Tom mentions how a lot of businesses react to pricing models from competitors, when they really should be focusing on their own products and the value of those products. He shares some wise words that… not every business model you are competing against is the right strategy for the marketplace and if you follow them you may not be around for too long.</li> <li>The importance of innovation and how it can distract you from having to compete on price. Tim discusses some great innovations that Tom introduced at Eagle Boys and found it interesting that he was able to find a point of difference in a crowded marketplace for both of his businesses.</li> <li>And why checking out your competition can give you some great ideas to differentiate and provide your customers with an experience.</li> </ul> <p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">And a whole lot more!</span></p> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;52:11 &nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-154/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-154/">http://smallbusinessbigmarketing.com/marketing-podcast-154/</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-eagle-boys-pizza-founder-talks-guerrilla-marketing Mon, 25 Nov 2013 00:11:00 GMT What do innovation, guerrilla marketing, and price positioning have in common? They’re all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands. Podcast: The ‘retail is dead’ episode http://www.flyingsolo.com.au/marketing/business-marketing/podcast-the-retail-is-dead-episode <p>Retail’s future (or lack of), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement and promoting a wardrobe business are just some of the marketing mysteries uncovered in this podcast.</p><p>Tim Reid had an intense fireside chat with extreme retailer&nbsp;Brad Smith of motorcycle lifestyle brand Braaap, who’s won way too many business awards for his own good; and on his way to building an empire.</p> <p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">He’s created an amazing brand (with some serious emotional attachment) and in this interview he shares exactly how he’s done it. Issues covered:</span></p> <ul> <li>The future of retail. Or is retail dead?!</li> <li>Why it’s critical to have a vision and how to use that vision to grow your business.</li> <li>A fun cold-calling technique involving a mullet and sunglasses.</li> <li>The power of concept stores.</li> <li>How providing an end-to-end customer experience is a game changer.</li> <li>The importance of story telling.</li> <li>Business courage on steroids.</li> <li>How to keep your team motivated.</li> <li>Money v passion.</li> <li>The importance of fear.</li> <li>How to action the big, scary stuff.</li> <li>Growth …&nbsp;Plus so much more it’s freakin’ amazing!</li> </ul> <p>Oh, and check the business awards young Bradley has achieved in his first 26 years walking the planet:</p> <ul> <li>4 x Australian Retail Business of the Year.</li> <li>2 x Young Australian Entrepreneur of the Year.</li> <li>International Young Entrepreneur of the Year (Runner-Up) – what happened?!</li> <li>Young Australian of the Year – Tasmania.</li> <li>Telstra Business of the Year.</li> </ul> <p>Does the boy sleep?!</p> <p>This <a href="http://smallbusinessbigmarketing.com/marketing-podcast-brad-smith/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-brad-smith/">Small Business Big Marketing podcast</a> is not for the faint-hearted.</p> <p>It’s bulging with marketing gold for the motivated small business owner only.</p> <p>About these podcasts: The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;48:28 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-brad-smith/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-brad-smith/">http://smallbusinessbigmarketing.com/marketing-podcast-brad-smith/</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-the-retail-is-dead-episode Mon, 11 Nov 2013 00:11:17 GMT Retail’s future (or lack of), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement and promoting a wardrobe business are just some of the marketing mysteries uncovered in this podcast.