Flying Solo Podcasts http://www.flyingsolo.com.au en-au &#x2117; &amp; &#xA9; 2005-2014 Flying Solo Pty Ltd Flying Solo Podcasts Flying Solo info@flyingsolo.com.au Podcast: A $60M business in two years http://www.flyingsolo.com.au/marketing/business-branding/podcast-a-60m-business-in-two-years <p>Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. Tim Ried chats with this start-up’s founder and CEO Andy Sheats about how his team built a $60M business in the space of two years.</p><p>Andy Sheats reveals the importance of a one word domain name and branding for your business, hiring staff who can empathise with your customers, and how to cut through in a crowded market.</p> <p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">In this episode of </span><a href="http://smallbusinessbigmarketing.com/marketing-podcast-174/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-174/" style="font-size: 12px;" mce_style="font-size: 12px;">Small Business Big Marketing podcast</a><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">, you'll discover:</span></p> <ul> <li>Why small businesses can’t (and shouldn’t try to) build branding over many years in the way that a company like Apple or Amazon might.</li> <li>What makes people choose and, more importantly, stay with a particular brand.</li> <li>What agile methodology is and how it can help your business processes.</li> <li>How to build a strong culture around what your brand stands for.</li> <li>Understanding where your customer is in the buying cycle and customising their online experience around their attitude.</li> <li>How a one word domain name could be a gold mine.</li> <li>Telling your business story in a way that your customers can relate to.</li> <li>How a crowded market is actually a GOOD sign.</li> </ul><p> <strong>PLUS,</strong>&nbsp;Tim's five tips on how not to sound like a schmuck when describing what you have to offer your clients customers.</p> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;48:29 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-174/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-174/">http://smallbusinessbigmarketing.com/marketing-podcast-174/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-branding/podcast-a-60m-business-in-two-years Sat, 12 Apr 2014 21:04:00 GMT Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. Tim Ried chats with this start-up’s founder and CEO Andy Sheats about how his team built a $60M business in the space of two years. Podcast: Video marketing strategy with SEO implications http://www.flyingsolo.com.au/marketing/business-marketing/podcast-video-marketing-strategy-with-seo-implications <p>Johnathan Reichwald from Frankston in Victoria is no ordinary council worker. He cleverly used the power of YouTube and some crowd sourced content to knock all the bad stuff about his suburb off page one of Google and replace it with good news stories.</p><p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">Johnathan decided to help improve the image of his town by introducing a video marketing strategy that brought the Frankston community together and helped to promote the town via&nbsp;</span><a href="http://frankston.tv/" mce_href="http://frankston.tv/" target="_blank" style="font-size: 12px;" mce_style="font-size: 12px;">Frankston T</a><a href="http://frankston.tv/" mce_href="http://frankston.tv/" target="_blank" style="font-size: 12px;" mce_style="font-size: 12px;">V</a><b style="font-size: 12px;" mce_style="font-size: 12px;">.</b><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">&nbsp;Here’s&nbsp;what is discussed in this&nbsp;</span><a mce_style="font-size: 12px; background-color: #ffffff; line-height: 17px;" href="http://smallbusinessbigmarketing.com/marketing-podcast-169/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-169/" style="font-size: 12px; background-color: rgb(255, 255, 255);">Small Business Big Marketing podcast</a><span mce_style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px; background-color: #ffffff;" style="font-family: Arial, Helvetica, serif; font-size: 12px; background-color: rgb(255, 255, 255);">.</span><strong mce_style="font-size: 12px; background-color: #ffffff; color: #4d4d4c; line-height: 1.5em;" style="font-size: 12px; background-color: rgb(255, 255, 255); line-height: 1.5em;">&nbsp;</strong><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">:</span></p> <ul> <li>Why making a video organic is better for business.</li> <li>How a video competition helped with YouTube views, links, and bringing the search engine result to the top.</li> <li>Why you should set up an option for the public to upload videos to a selected space on your site and how it will help promote your business.</li> <li>Why some videos received in the competition were knocked back.</li> <li>How the original concept of their video competition has evolved to help small businesses in the area.</li> <li>How this simple idea has developed into a&nbsp;<a href="http://frankston.tv/category/c31-2/" mce_href="http://frankston.tv/category/c31-2/" target="_blank">Channel 31 TV Show</a>.</li> <li>How you can use the community to build your content.</li> <li>What strategy Johnathan used to get past council bureaucracy and get his marketing strategy off the ground.</li> </ul> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;59:41 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-169/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-169/">http://smallbusinessbigmarketing.com/marketing-podcast-169/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-video-marketing-strategy-with-seo-implications Mon, 24 Mar 2014 04:03:30 GMT Johnathan Reichwald from Frankston in Victoria is no ordinary council worker. He cleverly used the power of YouTube and some crowd sourced content to knock all the bad stuff about his suburb off page one of Google and replace it with good news stories. Podcast: How YouTube helped create a successful drum teaching business http://www.flyingsolo.com.au/marketing/business-marketing/podcast-youtube-helped-create-leading-drum-teaching-business <p>Hear how Mike Johnston, founder of the website MikesLessons.com, created an extremely successful business both online and offline!</p><p>Mike's website offers live online drum lessons for beginner, intermediate and advanced players, taught by Mike and individual downloadable lessons all filmed in his home. After the site gained success, Mike expanded the business to the Mikes Lessons facility in Folsom, California and began to offer international week-long drum camps.</p> <p>He’s now officially nailing it. Living his passion, and with a lifestyle that suits him just nicely!</p> <p>In this fireside <a href="http://smallbusinessbigmarketing.com/marketing-podcast-168/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-168/">Small Business Big Marketing podcast</a>, Mike covers a lot of marketing ground including:</p> <ul> <li>How he went from offering individual drum lessons to building an online and offline drum teaching empire.</li> <li>How YouTube was a major contributor to Mike’s early success.</li> <li>Why worrying about money stops you building the business you love.</li> <li>How we can learn from unrelated industries.</li> <li>How he used YouTube as a major marketing channel for his business.</li> <li>The importance of &nbsp;packaging up your services.</li> <li>How he’s created a website that makes you just want to buy (even if you don’t drum!).</li> <li>How he markets his business now that it’s no longer small.</li> <li>The importance of having both an online and offline presence.</li> <li>How to get to know your customers in order to provide them with the best marketing experience.</li> <li>Why you should consider becoming a teacher ... well, at least adding it to your business offering.</li> <li>How to stop your competitors from catching you.</li> <li>What is organic marketing and why it’s important.</li> </ul> <p><strong style="line-height: 1.5em;" mce_style="line-height: 1.5em;">About these podcasts: </strong><span style="line-height: 1.5em;" mce_style="line-height: 1.5em;">The </span><em style="line-height: 1.5em;" mce_style="line-height: 1.5em;">Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;1:22:37 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-168/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-168/">http://smallbusinessbigmarketing.com/marketing-podcast-168/&nbsp;</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-youtube-helped-create-leading-drum-teaching-business Sat, 15 Mar 2014 20:03:00 GMT Hear how Mike Johnston, founder of the website MikesLessons.com, created an extremely successful business both online and offline! Podcast: How and why to use a virtual assistant http://www.flyingsolo.com.au/working-smarter/outsourcing/podcast-how-and-why-use-a-virtual-assistant <p>Tim Reid chats with Chris Ducker from Virtual Staff Finder, about how you can lighten your load by using virtual assistant services.</p><p>Tired, stressed, overwhelmed? Have you considered getting some help?&nbsp;<span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">Listen up as&nbsp;Chris Ducker&nbsp;shares some expert outsourcing tips in this </span><a href="http://smallbusinessbigmarketing.com/167-marketing-podcast/" mce_href="http://smallbusinessbigmarketing.com/167-marketing-podcast/" style="font-size: 12px;" mce_style="font-size: 12px;">Small Business Big Marketing podcast</a><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">&nbsp;to help you find a virtual assistant (VA) to get some tasks ticked off:</span></p> <ul> <li>How to run efficient meetings.</li> <li>How to figure out what your time suckers are and get that time back.</li> <li>What is the ‘three list to freedom’ and how it can help you get clear on the tasks you need to outsource.</li> <li>What steps you need to take to start outsourcing.</li> <li>Resource tools for managing your virtual assistant(s).</li> <li>What tasks a virtual assistant can do to help you.</li> <li>How to find the best general VA.</li> <li>What is a Virtual Marketing team.</li> <li>And plenty more.</li> </ul> <p>Make 2014 your year for removing yourself from the business to do other more important things, like working on your business.</p> <p><strong style="font-size: 12px;" mce_style="font-size: 12px;">About these podcasts: </strong><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">The </span><em style="font-size: 12px;" mce_style="font-size: 12px;">Small Business, Big Marketing</em><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</span></p> <p><strong>Duration:</strong>&nbsp;1:03:23 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/167-marketing-podcast/" mce_href="http://smallbusinessbigmarketing.com/167-marketing-podcast/">http://smallbusinessbigmarketing.com/167-marketing-podcast/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/working-smarter/outsourcing/podcast-how-and-why-use-a-virtual-assistant Sat, 1 Mar 2014 20:03:00 GMT Tim Reid chats with Chris Ducker from Virtual Staff Finder, about how you can lighten your load by using virtual assistant services. Podcast: How clever marketing helps http://www.flyingsolo.com.au/marketing/business-marketing/podcast-how-clever-marketing-helps <p>Dr Nick Demediuk, AKA Dr Snip has performed over 20,000 vasectomies in Australia. He shares how he uses clever marketing to attract patients.</p><p>In this entertaining <a href="http://smallbusinessbigmarketing.com/marketing-podcast-165/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-165/">Small Business Big Marketing podcast</a>&nbsp;episode with Dr Nick,&nbsp;he shares how he gets noticed in the community; how humour helps to overcome fear; and why helping take away ‘the fear‘ helps his business &nbsp;grow.</p> <p>Here is a&nbsp;snippet&nbsp;of what was discussed:</p> <ul> <li>How creating a clever name and fun logo can help build your brand.</li> <li>How addressing fear in the marketing message can help grow business.</li> <li>Why using an answering service to answer patient enquiries is a smart business decision.</li> <li>Why taking the view of helping and assisting customers wins business.</li> <li>How to incorporate frequently asked questions that assist customers with making a decision.</li> <li>Why radio can be a great medium and how to use it to your advantage.</li> <li>What Dr Snip gives to his customers after the job is done that gets tongues wagging.</li> <li>Why a sense of humour can be important for business.</li> <li>And plenty more.</li> </ul> <p><strong style="line-height: 1.5em;" mce_style="line-height: 1.5em;">About these podcasts: </strong><span style="line-height: 1.5em;" mce_style="line-height: 1.5em;">The </span><em style="line-height: 1.5em;" mce_style="line-height: 1.5em;">Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;46:44 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-165/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-165/">http://smallbusinessbigmarketing.com/marketing-podcast-165/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-how-clever-marketing-helps Mon, 17 Feb 2014 02:02:37 GMT Dr Nick Demediuk, AKA Dr Snip has performed over 20,000 vasectomies in Australia. He shares how he uses clever marketing to attract patients. Podcast: How to dominate your industry in five steps http://www.flyingsolo.com.au/working-smarter/professional-development/podcast-how-to-dominate-your-industry-in-5-steps <p>Wondering how to elevate yourself above the masses in your industry and stand out as THE go-to person for big brands, the media, and (of course) hordes of keen customers? </p><p>Well, Tracy Angwin of the&nbsp;<a href="http://www.austpayroll.com.au/" mce_href="http://www.austpayroll.com.au/" target="_blank">Australian Payroll Association</a>, has done just that. And in one of the most boring (as she admits) industries going around – Payroll!</p> <p>Tracy explains exactly how she went from being just another cog in the giant corporate machine to demanding four times her previous consulting fees and being hunted down by national organisations such as TAFE and retail giants to educate people about her area of expertise.</p> <p>&nbsp;How did she do it? Tune in to this <a href="http://smallbusinessbigmarketing.com/marketing-podcast-171/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-171/">Small Business Big Marketing podcast</a>&nbsp;and find out, as Tracy reveals all under Tim Reid’s relentless grilling.</p> <p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">In this session of Small Business Big Marketing, you'll discover:</span></p> <ul> <li>How to establish yourself as an authority in your industry using this simple five-step formula developed for&nbsp;<a href="http://keypersonofinfluence.com.au/aff.php?p=sbbm&amp;w=kpievent-fof" mce_href="http://keypersonofinfluence.com.au/aff.php?p=sbbm&amp;w=kpievent-fof" target="_blank">the Key Person Of Influence program</a>.</li> <li>How to step up and take your entire industry to a new level by actually creating the rules that the others have to play by!</li> <li>A dirt simple, under-used method of engaging with your customers that got Tracy more than 1800 responses</li> <li>How to seek out and form partnerships with big players in your industry and beyond, taking their authority and using it as your own</li> <li>The ONE THING Tracy did that turned it all around – she wishes she did it years ago. Will you be wishing you did too?</li> <li>And, in listener question time, find out where to host your content such as podcasts, videos, and blog articles for maximum impact</li> </ul> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;1:02:02 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-171/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-171/">http://smallbusinessbigmarketing.com/marketing-podcast-171/</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/working-smarter/professional-development/podcast-how-to-dominate-your-industry-in-5-steps Wed, 2 Apr 2014 03:04:44 GMT Wondering how to elevate yourself above the masses in your industry and stand out as THE go-to person for big brands, the media, and (of course) hordes of keen customers? Podcast: Business recovery after a disaster http://www.flyingsolo.com.au/working-smarter/problem-solving/podcast-business-recovery-after-a-disaster <p>In 2009 Dave Stirling lost five businesses in Victoria’s Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boating accident and was in a coma for months. </p><p>Dave talks about how he and his wife got back up and running with a new business –&nbsp;<a href="http://www.towermotel.com.au/Tower_Motel/Welcome.html" mce_href="http://www.towermotel.com.au/Tower_Motel/Welcome.html" target="_blank">Tower Motel in Marysville</a>, a lovely, quiet hotel in Melbourne’s gorgeous countryside, and why it was important to them they go back into business.</p> <p>It took six months after the fires before Dave and his wife started talking about starting up another venture after losing everything. Family and community support gave them the encouragement to give it another try and now they have a small business that is starting to thrive again.</p> <p>In this <a href="http://smallbusinessbigmarketing.com/marketing-podcast-162/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-162/">Small Business Big Marketing podcast</a>,&nbsp;Dave shares his business wisdom about:</p> <ul> <li>What little things can make all the difference.</li> <li>Community and how it brings everyone together.</li> <li>How the kindness of strangers has helped in so many ways.</li> <li>Finding the ‘why you are in business’ and using that to motivate you.</li> <li>Looking around to see what else you can do to make a difference.</li> <li>Realising what is important in life.</li> <li>Having more than one business and how it was a blessing.</li> <li>Understanding who you are marketing to.</li> </ul> <h2><strong mce_style="font-size: 12px;" style="color: rgb(77, 77, 76); font-size: 12px; line-height: 17px;">About these podcasts: </strong><span mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;" style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px;">The </span><em mce_style="font-size: 12px;" style="color: rgb(77, 77, 76); font-size: 12px; line-height: 17px;">Small Business, Big Marketing</em><span mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;" style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px;">&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</span></h2> <p><strong>Duration:</strong>&nbsp;50:30 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-162/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-162/">http://smallbusinessbigmarketing.com/marketing-podcast-162/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/working-smarter/problem-solving/podcast-business-recovery-after-a-disaster Sat, 1 Feb 2014 20:02:00 GMT In 2009 Dave Stirling lost five businesses in Victoria’s Black Saturday bush fires. Then, after rebuilding, his son was critically injured in a boating accident and was in a coma for months. Podcast: How to turn a passion into a business http://www.flyingsolo.com.au/live-smarter/work-motivation/podcast-how-to-turn-a-passion-into-a-business <p>Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business.</p><p>In only one year, Sam’s unique product and drive has thrown her into a flooded market where she has been able to create a quality, designer brand of sunglasses that she hopes celebrities and fashion icons will be wearing all over the world. In this&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-161" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-161">Small Business, Big Marketing&nbsp;podcast</a>&nbsp;Sam talks about:</p> <ul> <li>Getting attention in a crowded marketplace.</li> <li>Staying focused when working in an area where there are lots of distractions.</li> <li>The importance of packaging and printing.</li> <li>Things to consider when working with companies located overseas.</li> <li>Outsourcing and how it is helping the business to move forward.</li> <li>Getting around the fake/cheap brand issues.</li> <li>Creating an experience for the customer.</li> <li>Why you should treat an online order as a special customer.</li> <li>What differences you can make when entering a crowded market.</li> <li>What sets her brand apart from similar brands.</li> <li>How office location can save money.</li> </ul> <h2><strong style="color: #4d4d4c; font-size: 12px; line-height: 17px;" mce_style="color: #4d4d4c; font-size: 12px; line-height: 17px;">About these podcasts: </strong><span style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px;">The </span><em style="color: #4d4d4c; font-size: 12px; line-height: 17px;" mce_style="color: #4d4d4c; font-size: 12px; line-height: 17px;">Small Business, Big Marketing</em><span style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px;">&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</span></h2> <p><strong>Duration:</strong>&nbsp;49:55 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-161/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-161/">http://smallbusinessbigmarketing.com/marketing-podcast-161/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/live-smarter/work-motivation/podcast-how-to-turn-a-passion-into-a-business Mon, 20 Jan 2014 00:01:25 GMT Bali-based Sam Stevenson of Pared Handmade Eyewear talks about how she turned her passion into a successful business. Podcast: How to create another revenue stream http://www.flyingsolo.com.au/working-smarter/growth/podcast-how-to-create-another-revenue-stream <p>Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. </p><p>Listen in as martial arts champ Daniel Faggella shares how he closed his Rhode Island gym in favour of creating online tutorials; the income from which surpassed that of his brick and mortar business in just 15 months!</p> <p>Daniel sold his brick and mortar business after his online tutorials (found at&nbsp;<a href="http://www.scienceofskill.com/" mce_href="http://www.scienceofskill.com/">Science of Skill</a>) surpassed the business income within just 15 months. In this fireside chat, Daniel and Tim Reid discussed how to create additional revenue streams using your skills, expertise, and know-how. Here’s what they covered in this <a style="font-size: 12px; background-color: #ffffff; line-height: 17px;" mce_style="font-size: 12px; background-color: #ffffff; line-height: 17px;" href="http://smallbusinessbigmarketing.com/marketing-podcast-160/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-160/">Small Business Big Marketing podcast</a>:</p> <ul> <li>Setting up a membership platform that brings in monthly recurring income.</li> <li>How to find what to write about.</li> <li>How to decide on what you should teach.</li> <li>Determining your core offer and your mission.</li> <li>Tricks to grab attention that will attract subscribers.</li> <li>What program you can use to create content that is dripped out to customers, has a recurring payment system built in, sends out automated emails, and tracks your campaigns.</li> <li>Why partnering up with someone can lead to more sales.</li> <li>Why a simple sales funnel is best.</li> <li>How to use your credibility to generate additional revenue.</li> <li>What steps to take to gain more credibility.</li> </ul> <p>Plus, Tim answers a question from a person who was very unhappy with the service from a store. He offers some advice on why and how to offer constructive feedback and receive feedback as well.&nbsp;</p> <p><strong mce_style="font-size: 12px;" style="font-size: 12px;">About these podcasts: </strong><span mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;" style="font-family: Arial, Helvetica, serif; font-size: 12px;">The </span><em mce_style="font-size: 12px;" style="font-size: 12px;">Small Business, Big Marketing</em><span mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;" style="font-family: Arial, Helvetica, serif; font-size: 12px;">&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</span></p> <p><strong>Duration:</strong>&nbsp;49:22 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-160/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-160/">http://smallbusinessbigmarketing.com/marketing-podcast-160/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/working-smarter/growth/podcast-how-to-create-another-revenue-stream Mon, 6 Jan 2014 00:01:51 GMT Would you like to know how to create another revenue stream in your business? The Internet may well be your answer. Podcast: How to use cold calling to make money http://www.flyingsolo.com.au/marketing/business-marketing/podcast-how-to-use-cold-calling-to-make-money <p>Cold calling freaks out many small business owners. But done correctly, it’s a great marketing strategy to help generate more enquiries and sales. </p><p>Tim Reid talks with Jenny Cartwright, cold calling and telesales expert from Telesales Training and they come up with answers to your most pressing cold calling questions. Are you ready to discover how to use cold calling to grow your business?</p> <p>During this&nbsp;<a style="font-size: 12px; background-color: #ffffff; color: #93b6bd; text-decoration: underline; line-height: 17px;" mce_style="font-size: 12px; background-color: #ffffff; color: #93b6bd; text-decoration: underline; line-height: 17px;" href="http://smallbusinessbigmarketing.com/marketing-podcast-159/ " mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-159/ ">Small Business Big Marketing podcasts</a>, Jenny answers questions that will help you to gain a better understanding of the benefits of cold calling and how to get the results you deserve:</p> <ul> <li>How to get the edge over your competitors, who don’t use the phone, to connect with potential customers.</li> <li>How to arm yourself with information to get the answer you want from the decision maker.</li> <li>Why cold calling can help you create more leads and who you should be calling.</li> <li>How to get past the ‘gate keeper’ (Dobermans).</li> <li>How you overcome the mindset of ‘fear’ to make a call.</li> <li>Why following up with a phone call makes a difference to the conversion.</li> <li>Some great opening lines and how to get more information from the prospect.</li> <li>Phrases and habits that are ‘call killers’.</li> <li>What’s the target conversion rate for cold and follow up calls?</li> <li>3 ways to get referrals.</li> <li>Outsourcing the role of telemarketer.</li> <li>How to build rapport.</li> <li>How to change a cold call into a warm call.</li> <li>When not to cold call.</li> <li>How to deal with ‘fob offs’.</li> <li>Top 3 closing statements that get results.</li> <li>How to overcome objections.</li> <li>What is 75 per cent more important than anything else on the call.</li> <li>Why outsourcing is not the best option and what to do about it.</li> </ul> <p>Plus Tim recommends a list of different strategies to help with services marketing and <span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">discusses feedback the he received from small business owners who previously struggled and are now getting great results.</span></p> <p><strong style="font-size: 12px;" mce_style="font-size: 12px;">About these podcasts: </strong><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">The </span><em style="font-size: 12px;" mce_style="font-size: 12px;">Small Business, Big Marketing</em><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</span></p> <p><strong>Duration:</strong>&nbsp;1:04:59 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-159/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-159/">http://smallbusinessbigmarketing.com/marketing-podcast-159/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-how-to-use-cold-calling-to-make-money Sat, 28 Dec 2013 20:12:00 GMT Cold calling freaks out many small business owners. But done correctly, it’s a great marketing strategy to help generate more enquiries and sales. Podcast: How to use transparency as a marketing strategy http://www.flyingsolo.com.au/startup/business-start-up/podcast-how-to-use-transparency-as-a-marketing-strategy <p>Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses.</p><p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;">Listen up as Tim talks with Daniel about his business strategy and why he got started as a handyman with his own blog … here is what they discuss:</span></p><ul><li>How narrowing in on a niche has provided more specific and valuable information for customers.</li><li>Why transparency seems to be working as a business strategy that brings in customers.</li><li>How looking at your business objectively helps you determine what your business needs.</li><li>How measuring and evaluating business activities leads to a better understanding of your business.</li><li>Why assessing what is working with your marketing and what you are wasting money on is important.</li><li>How to determine what is driving sales and where to focus your attention.</li><li>Why a ‘how to’ section has provided value for his niche.</li><li>The option of alternative revenue streams and what you can introduce beyond your services.</li><li>How to make better use of your sales funnel and some strategies for bringing people deeper into the shaft.</li><li>Why content marketing, podcasting, and internet marketing is working even for traditional businesses like trade services.</li><li>Plus&nbsp;<span style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px; background-color: #ffffff;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px; line-height: 17px; background-color: #ffffff;">Tim helps Daniel with an idea for packaging an existing product to make it easier for customers to buy.</span></li></ul><p>In this <a mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-156/" href="http://smallbusinessbigmarketing.com/marketing-podcast-156/">Small Business, Big Marketing podcast</a>,&nbsp;<span style="font-family: Arial, Helvetica, serif; font-size: 12px;">Tim also answers a question about a marketing checklist to help a business owner with his new food distribution business.&nbsp;</span></p><p><b>About these podcasts: </b>The <i>Small Business, Big Marketing</i>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><b>Duration:</b> 1:13:03 minutes&nbsp;</p> <p><b>Links to resources mentioned in the show:</b> <a mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-156/" href="http://smallbusinessbigmarketing.com/marketing-podcast-156/">http://smallbusinessbigmarketing.com/marketing-podcast-156/</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/startup/business-start-up/podcast-how-to-use-transparency-as-a-marketing-strategy Sat, 21 Dec 2013 20:12:00 GMT Find out how Daniel Perry from Handyman Startup uses transparency as a marketing strategy to grow his business and how content marketing and podcasting has helped other tradies with their businesses. Podcast: How to write copy that converts http://www.flyingsolo.com.au/marketing/business-writing/podcast-how-to-write-copy-that-converts <p>If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of Canadian copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually!</p><p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">Joanna and Tim have a fireside chat about copywriting dos and don’ts for small business owners. Grab a pen and paper, you are gonna need it, as here’s what is discussed:</span></p> <ul> <li>&nbsp;What you should expect your copywriter to be able to do (eg. brochures, flyers, Christmas cards, landing pages, sales web copy, sales letters, documents, blog posts).</li> <li>&nbsp;How good copywriting involves an understanding of optimisation, user experience, email and ad conversion.</li> <li>What is so important about understanding your audience and how to find their voice to help you write better copy.</li> <li>How swiping copy from prospects and customers by studying the natural language hidden in testimonials, Facebook, Twitter, and emails can help you find headlines.</li> <li>What research marketing secrets are great for finding the people that might be your customers.</li> <li>How to find the best reviews for your niche and see what messages most matter to your prospects, what their needs and wants are, what’s missing, and what they didn’t love.</li> <li>How a headline that is completely different to what you have used before can produce outstanding results.</li> <li>What is more important than a ‘call to action’ in your copywriting, and how it can increase conversion.</li> <li>How you can use information from customers to write great headlines.</li> <li>The power of simple copy and how it can increase conversion.</li> </ul> <p>Also in this <a href="http://smallbusinessbigmarketing.com/marketing-podcast-155/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-155/">Small Business, Big Marketing podcast</a>, Conan Phillips of Cojo Suits asks for feedback on a recent podcast he’s launched, and how he can find ongoing content that his listeners will love.</p> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong> 1:03:15 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong> <a href="http://smallbusinessbigmarketing.com/marketing-podcast-155/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-155/">http://smallbusinessbigmarketing.com/marketing-podcast-155/</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-writing/podcast-how-to-write-copy-that-converts Mon, 9 Dec 2013 00:12:27 GMT If you find writing copy about as much fun as going to the dentist, then listen up, as gun copywriter Joanna Weibe of Canadian copywriting agency Copyhackers shows you how to write copy that converts. And it’s not painful at all. Rather fun actually! Podcast: Eagle Boys Pizza founder talks Guerrilla marketing http://www.flyingsolo.com.au/marketing/business-marketing/podcast-eagle-boys-pizza-founder-talks-guerrilla-marketing <p>What do innovation, guerrilla marketing, and price positioning have in common? They’re all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands.</p><p>Apart from a few technical difficulties and interruptions, <span style="font-size: 12px; background-color: #ffffff; font-family: Arial, Helvetica, serif; line-height: 17px;" mce_style="font-size: 12px; background-color: #ffffff; font-family: Arial, Helvetica, serif; line-height: 17px;">this&nbsp;</span><a style="font-size: 12px; background-color: #ffffff; line-height: 17px;" mce_style="font-size: 12px; background-color: #ffffff; line-height: 17px;" href="http://smallbusinessbigmarketing.com/marketing-podcast-154/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-154/">Small Business Big Marketing podcast</a>&nbsp;extracted some real life marketing gold including:</p> <ul> <li>Guerrilla marketing tactics that Tom used to launch 10 new pizza shops in four weeks in New Zealand, where he and his team came up with a cool idea that attracted a lot of positive attention and some free media action too.</li> <li>How a well thought out Price Positioning Policy can help you to focus on what you are selling and the value of your products. Tom mentions how a lot of businesses react to pricing models from competitors, when they really should be focusing on their own products and the value of those products. He shares some wise words that… not every business model you are competing against is the right strategy for the marketplace and if you follow them you may not be around for too long.</li> <li>The importance of innovation and how it can distract you from having to compete on price. Tim discusses some great innovations that Tom introduced at Eagle Boys and found it interesting that he was able to find a point of difference in a crowded marketplace for both of his businesses.</li> <li>And why checking out your competition can give you some great ideas to differentiate and provide your customers with an experience.</li> </ul> <p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">And a whole lot more!</span></p> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;52:11 &nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-154/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-154/">http://smallbusinessbigmarketing.com/marketing-podcast-154/</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-eagle-boys-pizza-founder-talks-guerrilla-marketing Mon, 25 Nov 2013 00:11:00 GMT What do innovation, guerrilla marketing, and price positioning have in common? They’re all marketing strategies Tom Potter, founder of Eagle Boys Pizza and Crusty Devil Bakehouse, has used to build his brands. Podcast: The ‘retail is dead’ episode http://www.flyingsolo.com.au/marketing/business-marketing/podcast-the-retail-is-dead-episode <p>Retail’s future (or lack of), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement and promoting a wardrobe business are just some of the marketing mysteries uncovered in this podcast.</p><p>Tim Reid had an intense fireside chat with extreme retailer&nbsp;Brad Smith of motorcycle lifestyle brand Braaap, who’s won way too many business awards for his own good; and on his way to building an empire.</p> <p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">He’s created an amazing brand (with some serious emotional attachment) and in this interview he shares exactly how he’s done it. Issues covered:</span></p> <ul> <li>The future of retail. Or is retail dead?!</li> <li>Why it’s critical to have a vision and how to use that vision to grow your business.</li> <li>A fun cold-calling technique involving a mullet and sunglasses.</li> <li>The power of concept stores.</li> <li>How providing an end-to-end customer experience is a game changer.</li> <li>The importance of story telling.</li> <li>Business courage on steroids.</li> <li>How to keep your team motivated.</li> <li>Money v passion.</li> <li>The importance of fear.</li> <li>How to action the big, scary stuff.</li> <li>Growth …&nbsp;Plus so much more it’s freakin’ amazing!</li> </ul> <p>Oh, and check the business awards young Bradley has achieved in his first 26 years walking the planet:</p> <ul> <li>4 x Australian Retail Business of the Year.</li> <li>2 x Young Australian Entrepreneur of the Year.</li> <li>International Young Entrepreneur of the Year (Runner-Up) – what happened?!</li> <li>Young Australian of the Year – Tasmania.</li> <li>Telstra Business of the Year.</li> </ul> <p>Does the boy sleep?!</p> <p>This <a href="http://smallbusinessbigmarketing.com/marketing-podcast-brad-smith/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-brad-smith/">Small Business Big Marketing podcast</a> is not for the faint-hearted.</p> <p>It’s bulging with marketing gold for the motivated small business owner only.</p> <p>About these podcasts: The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;48:28 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-brad-smith/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-brad-smith/">http://smallbusinessbigmarketing.com/marketing-podcast-brad-smith/</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-the-retail-is-dead-episode Mon, 11 Nov 2013 00:11:17 GMT Retail’s future (or lack of), cold calling, having a vision, vehicle signage, concept stores, providing a customer experience, self-improvement and promoting a wardrobe business are just some of the marketing mysteries uncovered in this podcast. Podcast: Travelsim CEO talks partnerships http://www.flyingsolo.com.au/marketing/business-relationships/travelsim-ceo-talks-partnerships <p>Tim Reid chats with Jamien Zimmerman, CEO of Travelsim, who took a simple problem many travellers have and solved it with a SIM card you put in your phone when you go overseas. The result? No bill shock!</p><p>This is a fascinating and honest interview, with a focused business owner.</p> <p>Tim Reid loves Jamien's business model and brand and how clear he is with his message. We are sure you will agree there is so much marketing gold in this episode and the topics delved into are:</p> <ul> <li dir="ltr"> <p dir="ltr">How Jamien has leveraged his business through partnerships with large, national brands. This should get you thinking who you can partner with that is going to give you leverage you couldn’t get doing it by yourself.</p> </li> <li dir="ltr"> <p dir="ltr">The power of taking the time to talk with and listen to your customers.</p> </li> <li dir="ltr"> <p dir="ltr">Why setting up an office and where you locate it should be a strategic move. You’ll find yourself considering what lateral solutions you can look for in everyday problems that you experience in your business.</p> </li> <li dir="ltr">Plus Jamien talks about a moment on the beach with his wife that changed everything.</li> </ul> <p>This&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-152-travelsim/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-152-travelsim/">Small Business Big Marketing podcast</a>&nbsp;is one of entrepreneurship, business courage and tough decisions.&nbsp;</p> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;1:00:19 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-152-travelsim/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-152-travelsim/">http://smallbusinessbigmarketing.com/marketing-podcast-152-travelsim/</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-relationships/travelsim-ceo-talks-partnerships Sat, 26 Oct 2013 20:10:00 GMT Tim Reid chats with Jamien Zimmerman, CEO of Travelsim, who took a simple problem many travellers have and solved it with a SIM card you put in your phone when you go overseas. The result? No bill shock! Podcast: Google Adwords tips and tricks http://www.flyingsolo.com.au/technology/getting-the-most-from-google/podcast-google-adwords-tips-and-tricks <p>&quot;...it really is a little magic money machine sitting on your desk.&quot; That’s how Mike Rhodes, founder of WebSavvy, describes Google Adwords.</p><p dir="ltr"><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">Now they are very big words – but Mike honestly believes that Google Adwords is as close to an advertising money tree as we’re ever going to get.</span></p> <p dir="ltr">Thankfully, Mike backs his claim up with facts and know-how … and he shares both in this <a href="http://smallbusinessbigmarketing.com/google-adwords-tips-and-tricks-2013" mce_href="http://smallbusinessbigmarketing.com/google-adwords-tips-and-tricks-2013">Small Business Big Marketing podcast</a>&nbsp;which covers:</p> <ul> <li>The basics of Google Adwords.</li> <li>The key to writing a compelling headline and body copy for your Adwords ad.</li> <li>The importance of split-testing.</li> <li>The ongoing management of your Adwords campaigns.</li> <li>The rise and rise of Google Adwords for mobile and tablet devices.</li> <li>The importance of remarketing.</li> <li>The power of product listing ads (PLAs).</li> <li>Google Adwords display ads.</li> <li>Enhanced campaigns.</li> <li>And plenty of other Google Adwords tips and tricks for small businesses in 2013 and beyond.</li> </ul> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;1:07:55 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/google-adwords-tips-and-tricks-2013" mce_href="http://smallbusinessbigmarketing.com/google-adwords-tips-and-tricks-2013">http://smallbusinessbigmarketing.com/google-adwords-tips-and-tricks-2013</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/technology/getting-the-most-from-google/podcast-google-adwords-tips-and-tricks Sat, 12 Oct 2013 20:10:00 GMT "...it really is a little magic money machine sitting on your desk." That’s how Mike Rhodes, founder of WebSavvy, describes Google Adwords. Podcast: How to promote your business offline http://www.flyingsolo.com.au/marketing/business-marketing/podcast-how-to-promote-your-business-offline <p>Tim Reid talks to Andrew Mattner on how to promote your business offline. It’s old school marketing all the way. None of the fancy new online marketing. </p><p>Tune in to this episode and you’ll discover how to promote your business offline.</p> <p>Yep … no websites, likes, tweets, hashtags, PPCs, pins or requests to connect in sight.</p> <p>Instead, you’ll hear from Adelaide Accountant, Andrew Mattner of HMCR Accountants, who’s built a successful practice by:</p> <ol> <li>Implementing a solid referral strategy (90% of their new business comes from referrals by existing clients).</li> <li>A simple approach to client entertainment.</li> <li>Educating clients and prospects on key issues they need to know about.</li> <li>Setting up a charitable foundation.</li> <li>Being crystal clear on what their brand stands for and ensuring all 25 staff are on the same page.</li> </ol> <p>But the marketing gold doesn’t stop there. In this episode of <a href="http://smallbusinessbigmarketing.com/how-to-promote-your-business-offline/" mce_href="http://smallbusinessbigmarketing.com/how-to-promote-your-business-offline/">Small Business Big Marketing</a>, Tim Reid also shares some other news and tips.</p><p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">So, grab a cuppa, pen and paper and get ready to catch some marketing tips and tricks for your small business. Enjoy!</span></p> <p><strong>About these podcasts: </strong>The <em>Small Business, Big Marketing</em>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><strong>Duration:</strong>&nbsp;50:13 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/how-to-promote-your-business-offline/" mce_href="http://smallbusinessbigmarketing.com/how-to-promote-your-business-offline/">http://smallbusinessbigmarketing.com/how-to-promote-your-business-offline/&nbsp;</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-how-to-promote-your-business-offline Sat, 28 Sep 2013 21:09:00 GMT Tim Reid talks to Andrew Mattner on how to promote your business offline. It’s old school marketing all the way. None of the fancy new online marketing. Podcast: Marketing ideas abound http://www.flyingsolo.com.au/marketing/business-marketing/podcast-marketing-ideas-abound <p>Learn how to find the time and the knowledge to successfully implement your marketing ideas.</p><p dir="ltr">As small business owners, marketing ideas can often be pushed to the back of the pile as we find ourselves working hard in the business, but rarely on the business.</p> <p dir="ltr">Or in some cases, marketing ideas abound but it’s the time and knowledge required to implement them that’s missing.</p> <p dir="ltr">As a result, marketing questions never get answered, marketing ideas never implemented which can often lead to money being left on the table.</p> <p dir="ltr">Tim Reid dedicated this episode of the<b> </b><a href="http://smallbusinessbigmarketing.com/marketing-ideas-podcast/" mce_href="http://smallbusinessbigmarketing.com/marketing-ideas-podcast/">Small Business Big Marketing</a> show to answering some of the questions he's received &nbsp;recently. Plus he gets up on his soapbox and has a rant about a few small business marketing issues that are getting on his goat.</p> <p dir="ltr">He covers a lot of marketing ground including:</p> <ul> <li>Ways we annoy our clients.</li> <li>How to avoid missed business opportunities.</li> <li>How to build a tribe.</li> <li>Podcast interview tips.</li> <li>How to manage your SEO.</li> <li>How to write a tagline.</li> <li>How to turn features into benefits.</li> <li>Interview request fails and successes.<br /><br /></li> </ul> <p><b>About these podcasts: </b>The <i>Small Business, Big Marketing</i>&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><b>Duration:</b> 58:56 minutes&nbsp;</p> <p><b>Links to resources mentioned in the show:</b>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-ideas-podcast/" mce_href="http://smallbusinessbigmarketing.com/marketing-ideas-podcast/">http://smallbusinessbigmarketing.com/marketing-ideas-podcast/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/business-marketing/podcast-marketing-ideas-abound Sat, 14 Sep 2013 21:09:00 GMT Learn how to find the time and the knowledge to successfully implement your marketing ideas. Podcast: A lesson in business courage http://www.flyingsolo.com.au/startup/business-confidence/podcast-a-lesson-in-business-courage <p>Social entrepreneur Daniel Flynn talks about his goal of saving a million lives with his Thank-You product brand. </p><p>Daniel is not scared to have a crack. A big crack! In an earlier&nbsp;<a href="http://www.flyingsolo.com.au/marketing/business-marketing/podcast-how-to-enter-a-crowded-market-place" mce_href="http://www.flyingsolo.com.au/marketing/business-marketing/podcast-how-to-enter-a-crowded-market-place">interview,</a> he told us all about how and why he entered the crowded bottle water category with the Thank-You Water brand. Having already saved 50,000 lives, he’s now seriously reaching for the stars, with a goal to now save millions of lives in third world countries. </p><div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow: hidden;">How?</div> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow: hidden;">Well, to start with he’s just announced an amazing brand extension in to food and body care products under the Thank-You brand. 22 SKUs, in fact! That’s what I call guts!</div> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow: hidden;">Plus he’s launched The Coles and Woolworths Campaign – an crowd-sourced initiative in which he’s asking us to get on board and help the Thank You brand get stocked in Australia’s two biggest supermarket chains – who, BTW, after five years, are still yet to stock Thank You Water. Go figure!!</div> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow: hidden;">This is a great story of business courage and chasing your dream.</div> <p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">How?</span></p> <p>Well, to start with he’s just announced an amazing brand extension in to food and body care products under the Thank-You brand. 22 SKUs, in fact! That’s what you call guts! </p><p>This is a great story of business courage and chasing your dream.</p> <p><b>About these podcasts: </b>The <a href="http://smallbusinessbigmarketing.com/podcast-2/" mce_href="http://smallbusinessbigmarketing.com/podcast-2/"><i>Small Business, Big Marketing</i>&nbsp;podcasts</a> are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</p> <p><b>Duration:</b>&nbsp;43:54 minutes&nbsp;</p> <p><b>Links to resources mentioned in the show:</b>&nbsp;<a href="http://smallbusinessbigmarketing.com/marketing-podcast-thankyou-brand/" mce_href="http://smallbusinessbigmarketing.com/marketing-podcast-thankyou-brand/">http://smallbusinessbigmarketing.com/marketing-podcast-thankyou-brand/</a>&nbsp;</p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/startup/business-confidence/podcast-a-lesson-in-business-courage Sat, 31 Aug 2013 21:08:00 GMT Social entrepreneur Daniel Flynn talks about his goal of saving a million lives with his Thank-You product brand. Podcast: Financial adviser embraced content marketing http://www.flyingsolo.com.au/marketing/content-marketing/podcast-gfc-forced-this-financial-adviser-to-embrace-content-marketing <p>Financial advisor Charles Badenach has fully embraced the concept of content marketing and in this podcast he shares his learnings.</p><p>As a director and employee of Shadforths, a large financial group located in Hobart, Tasmaina, Charles has successfully built his own personal brand using a mix of marketing strategies book publishing, video marketing, eBooks, blogging as well as frequent use of LinkedIn, Twitter, Facebook, YouTube and Pinterest.</p> <p><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">In this <a style="font-size: 12px; background-color: #ffffff; line-height: 17px;" mce_style="font-size: 12px; background-color: #ffffff; line-height: 17px;" href="http://smallbusinessbigmarketing.com/content-marketing-podcast-charles-badenach/" mce_href="http://smallbusinessbigmarketing.com/content-marketing-podcast-charles-badenach/">Small Business Big Marketing Podcast</a>&nbsp;you’ll discover:</span></p> <ol style="margin-left: 25px; padding-bottom: 0px; padding-left: 5px;" mce_style="margin-left: 25px; padding-bottom: 0px; padding-left: 5px;"> <li style="padding-bottom: 0px; color: #234353;" mce_style="padding-bottom: 0px; color: #234353;">Why and when he started implementing this marketing strategy.</li> <li style="padding-bottom: 0px; color: #234353;" mce_style="padding-bottom: 0px; color: #234353;">But also how he goes about implementing it – how the books came about, how he manages to create so many videos (that include engaging ideas), how he manages to blog frequently and how he maintains a relevant and consistent social media presence.</li> <li style="padding-bottom: 0px; color: #234353;" mce_style="padding-bottom: 0px; color: #234353;">How much Charles spends (dollars and time) on all of this each month?</li> <li style="padding-bottom: 0px; color: #234353;" mce_style="padding-bottom: 0px; color: #234353;">What’s the ROI from all of this content marketing activity?</li> </ol> <p><br />Three key learnings from interview (although there were plenty more) are:</p> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow: hidden;">Inject an idea in to your content.</div> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow: hidden;">Engage people in the first 10 seconds of your content.</div> <div id="_mcePaste" style="position: absolute; left: -10000px; top: 0px; width: 1px; height: 1px; overflow: hidden;">Share your knowledge openly and frequently.</div> <ul> <li><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">Inject an idea in to your content.</span></li> <li><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">Engage people in the first 10 seconds of your content.</span></li> <li><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">Share your knowledge openly and frequently.<br /><br /></span></li></ul> <p><strong style="font-size: 12px;" mce_style="font-size: 12px;">About these podcasts: </strong><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">The </span><em style="font-size: 12px;" mce_style="font-size: 12px;">Small Business, Big Marketing</em><span style="font-family: Arial, Helvetica, serif; font-size: 12px;" mce_style="font-family: Arial, Helvetica, serif; font-size: 12px;">&nbsp;podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!&nbsp;</span></p> <p><strong>Duration:</strong> 48:10 minutes&nbsp;</p> <p><strong>Links to resources mentioned in the show:</strong>&nbsp;<a href="http://smallbusinessbigmarketing.com/content-marketing-podcast-charles-badenach/" mce_href="http://smallbusinessbigmarketing.com/content-marketing-podcast-charles-badenach/">http://smallbusinessbigmarketing.com/content-marketing-podcast-charles-badenach/</a></p> <p>To subscribe to this show in iTunes, please head <a href="http://smallbusinessbigmarketing.com/itunes" mce_href="http://smallbusinessbigmarketing.com/itunes" target="_blank">here</a>.</p> http://www.flyingsolo.com.au/marketing/content-marketing/podcast-gfc-forced-this-financial-adviser-to-embrace-content-marketing Sat, 17 Aug 2013 21:08:00 GMT Financial advisor Charles Badenach has fully embraced the concept of content marketing and in this podcast he shares his learnings.