Flying Solo Podcasts

Podcast: How to enter a crowded market place

Sat, 15 Jun 2013 21:06:00 GMT

Hear how Daniel Flynn, founder of Melbourned-based Thankyou Water, successfully enter the already crowded bottled water market.

Four years ago, Daniel Flynn had a big idea. Some would say an epiphany. Appalled to read that 900 million people had no access to safe water and equally angered by the idiocy of bottled water in a country where the tap is safe to drink from, the 19-year-old university student wanted to do something.

He decided to start his own bottled water company (as if that market place wasn’t already over-crowded!) that would channel all its surplus revenues into funding water projects rather than making a profit. Thankyou Water was born.

Listen in this Small Business Big Marketing podcast as social entrepreneur Daniel Flynn, founder of Thankyou Water, takes on the big boys in the crowded bottled water market.

Melbourne-based Thankyou Water is social enterprise that competes at the low end of the mainstream bottled water market. Daniel says this form of business – a social enterprise – appeals to the army of Gen Y consumers who will spend money but are concerned about where profits go.

The company that started as a 19-year-old’s idea now has 12 employees, comprising full and part-time staff, and is another inspiring story of starting a business and doing the world of good!

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!

Duration: 53:50 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/daniel-flynn-thank-you-water/

To subscribe to this show in iTunes, please head here.

Podcast: How to market a professional services business

Sat, 8 Jun 2013 21:06:00 GMT

Heather Smith and Tim Reid share their views on branding, message creation, social media, referral marketing and that all important content marketing.

Ever wondered how to market a professional services business? I mean like really market one – in a clever, effective way that doesn’t cost a fortune? In a way that avoids spending large sums on advertising or direct marketing? Excellent … then you’re going to love this interview with small business author Heather Smith – who has recently launched the wonderful book titled Learn Small Business Start-Up in 7-Days.

In this Small Business Big Marketing podcast, Heather and Tim share their views on branding, message creation, social media, referral marketing and that all important content marketing.

Duration: 49:08 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/how-to-market-a-professional-services-business/

To subscribe to this show in iTunes, please head here.

Podcast: Comfort zones, spell-checks and marketing tips

Mon, 3 Jun 2013 23:06:49 GMT

Funny Business with Tim Reid and Andrew Griffiths plus three marketing lessons from the city of Saigon!

Tim Reid is just back from giving a marketing keynote in Vietnam and shares three marketing lessons from the city of Saigon. In this Small Business Big Marketing podcast:

Timbo shares a recent happening with a Scoopon experience.
Timbo and AG discuss those embarrassing moments when spell check lets you down.
Timbo and AG share some ideas about how to maximise business from an existing client.
AG suggests the comfort zone is a dangerous place to be for small business owners.

Duration: 42:03 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/funny-business-6-tim-reid-andrew-griffiths/

To subscribe to this show in iTunes, please head here.

Podcast: 5 tips for becoming a key person of influence

Tue, 4 Jun 2013 00:06:12 GMT

Robert Gerrish chats to Daniel Priestley, founder of Key Person of Influence (KPI), about how the business grew from one blog post to a global business, and the five 'soft skills' needed to succeed.

With this year's KPI Entrepreneur Brand Accelerator events under way, we had a chat with Daniel Priestley about how his business moved from an idea in a blog post to a successful event, before becoming a bestselling book and a global enterprise operating in Australia, the UK and the USA.

In the interview, Daniel takes us through the five essential ‘soft skills’ you need, in addition to industry knowledge, to become highly influential in your field:

Pitch: How to communicate what you do with authority, clarity and relevance.
Publish: How to turn what you know into valuable intellectual property to attract and retain ideal clients.
Productise: Daniel explains how many products you need, what type help create a healthy business, and why this strategy is particularly important for service businesses.
Profile: How to escape the noise, be seen by the right people and 'pass the Google test' with flying colours.
Partnerships: The power of building effective long-term strategic partnerships for delivery, marketing, sales and more.

Despite putting in the hard work, business owners, consultants and ‘corporate escapees’ often find themselves underpaid, undervalued and under recognised. The KPI event and program is designed to change all that.

KPI one-day Entrepreneur Brand Accelerator

If you're interested to learn more, check out the one-day KPI Entrepreneur Brand Accelerator events in Sydney on Saturday 6 July and Brisbane on Saturday 31 August.

During the day you'll gain clarity for your small business or entrepreneurial start-up from five of Australia's top experts. Over the course of 8 hours, each speaker will deliver a 40 minute talk to arm you with simple and proven methods for becoming highly valued, highly paid and recession-proof no matter what your industry of expertise.

Learn more and meet the speakers >

Podcast: How important knowing your tribe is

Sat, 25 May 2013 21:05:00 GMT

Tim Reid chats to David Malone, the CEO of V8 Supercars, about the importance of getting to know your tribe.

V8 Supercars is still a very small business employing 60 full time staff around the country. What it is though, is a small business doing very big marketing.

David, whilst he may be the head honcho of the organisation, makes it his business to get to know the fans – and boy are they passionate! He is often seen walking the track, shaking hands, asking what he and his team could be doing better. Never too shy about asking the hard questions, he is well underway in nurturing a strong event driven brand in the Australian (world) motor sport industry.

Listen to this Small Business Big Marketing podcast and you’ll discover:

The importance of getting to know your tribe.
How V8 Supercars is marketed.
How David went about refreshing the brand only a few months ago.
The role social media plays.
Some great tips and tricks for marketing your own events.
The strategic alliance between Microsoft Office 365 and V8 Supercars.

Duration: 39:47 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/v8-supercars-david-malone/

To subscribe to this show in iTunes, please head here.

Podcast: Stop waiting for your website to be perfect

Sat, 18 May 2013 21:05:00 GMT

This is the story of how Vintage Tub and Bath, a $25 million dollar a year online and offline business, started from under two brother’s parent’s deck.

That was 15 years ago … and now it’s cleaning up (excuse the bath jokes, they’re unavoidable!) and is ranked in the top 500 online businesses in America.

The really interesting part of this story is this online store hasn’t had a decent make-over in well over seven years – yet it’s still raking in twenty five big ones a year in revenue. “Now that’s exciting – as many small business owners hide behind the excuse of “I’m just waiting for my website to be updated before I get on with the rest of my marketing.”

In this Small Business Big Marketing podcast, Allan explains exactly how they did it and you’ll discover how to market an online store. Tim Reid asks him:

To tell us about that business and what you did to turn it into a $25M / year Internet Retailer Top 500 company and the largest family-owned retailer of reproduction bathroom fixtures in the United States.

To take us inside the business … How many staff, located where, do you hold stock, despatched from? Showroom or 100% online?

What’s your view on bricks and mortar businesses that refuse to embrace the online world?

What are the key boxes every online store must tick?

What are primary ways you marketing Vintage Tub?

How do you approach customer service?

What role does their eBay presence play?

Duration: 47:28 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/how-to-market-an-online-store/

To subscribe to this show in iTunes, please head here.

Listen to a sample of Flying Solo radio

Sun, 12 May 2013 20:05:00 GMT

Streaming live on your computer, tablet or smartphone, The Coaching Couch is our interactive radio show broadcasting on Fridays at 11am AEST. Take a listen to a few of the best bits.

The show delves into hot, solo business topics and runs for around 45 mins with plenty of participation from listeners. It’s a bit like having a coach sitting alongside you each and every week, diving into topics and prompting you to take action and truly work ON your business.

To get a feel for what goes on during the show, listen to a short preview of highlights from recent shows by clicking the play button.

Below, Robert offers some background about the show.

So why do a radio show?

RG: As a home-based solo worker for over 20 years, I know how difficult it is to work ‘on’ the business when there’s a seemingly endless amount of work to do ‘in’ the business. I also know that stepping back regularly from our work has a profound impact on how we feel and how we perceive the future.

The Coaching Couch has been designed to gently (and regularly) remind us why we do what we do and to help us do things better. Think of it as a seamless union of personal development, professional development and downright enjoyment!

What does the show consist of?

RG: Each week I talk live with an expert guest on a range of topics relevant to building and maintaining the sharpest little business. Listeners have the opportunity to dive in with questions and add to the conversation through feedback and commentary. Alongside the interview I suggesting actions to reinforce learning and do my best to to inject some humour along the way.

Why is it called 'The Coaching Couch'?

RG: Having run a small business coaching practice for a number of years* and clocking up over 2,000 hours of one-on-one support over the phone, I feel the name The Coaching Couch perfectly reflects the intent of the show.

My hope is that for around 45 minutes each week listeners will feel like they have their own coach. (Because they will).

* Robert trained with Coach University in 1999; sat on the inaugural Board of the International Coach Federation Australasia and in 2001 became only the second coach in Australia to achieve their Professional Certified Coach accreditation. He’s presented at a handful of international coaching and coaching psychology conferences and continues to be a strong advocate for the industry.

Why radio and not a podcast?

RG: While it would have been much simpler to record and publish a podcast, it would risk diluting the value to members. By broadcasting live each week and inviting interaction I’m keen to help create a new habit – a weekly block of time where working ‘on’ the business is the focus.

Podcast recordings of shows are available to Premium Members unable to attend live or who wish to review topics.

When will you be broadcasting and can anyone listen?

RG: The Coaching Couch streams live at 11am AEST each Friday.

How do people tune in and what’s needed?

RG: If you’ve got a computer, smartphone or tablet, you’re all set! We’ve invested in some terrific streaming radio technology and have installed a neat little broadcast studio in my office.

Simply click the play button on Flying Solo (it's up there in the header) or head here.

**We hope to catch you on The Coaching Couch this Friday!**

Podcast: Email marketing tips for small business

Sat, 11 May 2013 21:05:00 GMT

Many small business owners use email marketing as part of their marketing strategy, however, the majority just aren’t getting the return from their investment that they’d like.

How many times have you sent out an email to your customers only to be bitterly disappointed with the results?

Well, that’s all about to change. In this Small Business Big Marketing podcast, Shayne Tilley, email marketer extraordinaire, takes us behind the scenes of what makes for an effective and responsive email marketing campaign. Here’s just some of what is covered:

Shayne explains why so many small businesses get their email marketing wrong.
Why is email marketing still a valid form of marketing?
Is email marketing suited to a particular type of business?
What are the must-haves in order to successfully use email marketing?
How do you build a list?
And then the really sexy stuff begins where we dissect the components of a successful email
- Headlines
- Copy
- Text V HTML
- How many topics?
- How many links?
- Layout.
- Length.
- Frequency.
- Whether to include audio or video.

Duration: 47:28 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/how-to-market-an-online-store/

To subscribe to this show in iTunes, please head here.

Podcast: Tim Reid explores the Flying Solo story

Sun, 5 May 2013 02:05:50 GMT

Today, Flying Solo is 57,000 plus members strong and growing daily! Robert Gerrish, the co-founder of Flying Solo, shares the Flying Solo story with Tim Reid.

Flying Solo is Australia’s largest online community of soloprenuers. Solo what? Soloprenuers … Those motivated and interesting individuals who choose to work alone. As far as online communities go, it started back in 2005 and is a treasure trove of information to help anyone build a better small business.

In this Small Business Big Marketing podcast, Robert shares:

Where the idea for Flying Solo came from.
How it was initially brought to market.
What keeps him awake at night.
Why he’s chosen to keep it focused on providing content for Australian soloprenuers only.
How we go about creating a constant stream of compelling and useful content.

Duration: 39:42 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/flying-solo-robert-gerrish/

To subscribe to this show in iTunes, please head here.

Podcast: How to rebrand a business

Wed, 1 May 2013 06:05:09 GMT

This is an encouraging story of a small business doing good solid marketing following a tried and tested process of getting clear on your brand first, establishing clear messages and then applying the outcome to all future touch points.

Following this process results in:

The transformation of a business (rational) in to being a brand (emotional).
A brand that truly represents the owner’s vision for their business.
A brand that looks the part.
Consistency across all touch points.
And most importantly, a new found enthusiasm for the business which transfers across to all staff, clients, suppliers and the extended business family.

The business that has just been through this transformation is Caboodle Financial Services, previously known as Delta Group. What a difference already, huh?!

If you’re thinking a rebranding of your existing business is in order, then take a listen to this Small Business Big Marketing podcast and find out how Caboodle Financial Services' owner Peita Dimantidis went about it.

Duration: 1:02:16 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/rebranding-caboodle-financial-services/

To subscribe to this show in iTunes, please head here.

Podcast: Trying to get a date with Kylie has its (business) rewards!

Sun, 21 Apr 2013 04:04:31 GMT

Brighton-based business executive and marketer, John Dingeldei wants a date with Kylie Minogue (as part of a fund raising project) and turns to Tim Reid for some help!

John Dingeldei wants a date with Kylie Minogue. Who doesn’t! In fact, Dannii would be just fine! However, John’s are pure – he’s raising money for a number of charities as part of a campaign called 5 Dates In 5 Weeks.

He’s already knocked off his first four dates (so to speak!) and has now set his sights on a little tait de tait with one of the most well known women in the Western world.

John approached Tim Reid via email, asking if he could help him get this fifth, albeit very challenging, date. Now whilst Tim doesn’t know Kylie, he reckons that the six degrees of seperation law that applies to us all will reveal that one of his listeners will have access to her and make it happen.

a motivated, colourful character who’s willing to put himself out there – just check the video below where he dons a coconut bikini and re-enacts one of Kylie’s videos. Plus in this fireside chat he reveals his battle with cancer and shares how it’s positively impacted how he approaches his business and clients.

Want to be inspired? Excellent, then lean in and listen up.

John is a motivated, colourful character who’s willing to put himself out there. In this Small Business Big Marketing podcast, he also reveals his battle with cancer and shares how it’s positively impacted how he approaches his business and clients.

Want to be inspired? Excellent, then lean in and listen up.

Duration: 29:22 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/date-with-kylie-minogue/

To subscribe to this show in iTunes, please head here.

Podcast: Video marketing made easy

Tue, 14 May 2013 21:05:28 GMT

Chris Savage talks to Tim Reid about why the small business owner should invest in video and how to go about creating engaging video so your business reaps the rewards.

Chris Savage is the Co-Founder and CEO of Wistia – a smart and simple video marketing and hosting service.

His Twitter profile outlines his obsessions as: marketing, analytics, IPAs, coffee, and ping pong. But what he’s known for is his passion for video marketing. As he says “Every business that I have seen that has invested in video, has done better for it.”

In this episode of the Small Business Big Marketing Show, Tim Reid asks Chris why the small business owner should invest in video an how to go about creating engaging video so your business reaps the rewards.

In this fireside chat with Chris, Tim finds out whether video killed the radio star, how small business owners can implement a killer content-marketing strategy and in short, all things Wistia.

Chris answers the following questions:

How can I create a video for my small business?
What sort of content should I put in my video?
Is it for everyone?
Does it have to be high quality?
Would I really build authority & trust?
Do I need a dedicated space or studio? And plenty more.

The key tips are:

Include a call to Action
Utilise the Custom Designed Holding Frame
Make it short, 1-3 minutes
Have one message per video
Get Yourself on Camera
Focus on making content about stuff you teach

Remember: “Advertising is what you do when you can’t go and see someone”. – Fairfax M Cone

Video is an emotional medium – it replaces the interaction that used to be a normal part of business before the days of online, e-commerce shopping carts. Video is an absolutely fantastic way to build relationships and emotional connections with your customers.

OK team, keep your content radar on, grab your smartphone and make some videos!

Duration: 46:59 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/video-marketing-wistia/

To subscribe to this show in iTunes, please head here.

Podcast: Olivia Fox on charisma

Sat, 6 Apr 2013 21:04:00 GMT

Olivia Fox is a leading expert in the area of charisma. According to her, charisma is a very under-utilised marketing strategy for small business owners. Listen in to find out more.

Tim Reid discovered these three key learnings from his interview with Olivia Fox:

Charisma can be learnt.
Charisma is a seriously under-utilised marketing tactic which, once nailed, will provide you with a unique point-of-difference.
Don’t underestimate the vibe we give out when amongst clients and prospects and how it impacts on our sales process.

The key points that Olivia shared in this Small Business Big Marketing podcast are:

The Charisma Basics:

Charisma myth: that it’s innate. In reality, it’s learned. Usually so young that it then seems innate. The reality is that it is learned, and you can learn it at any age.
Charisma myth: that it depends on beauty. In reality, it depends on body language.
What is charisma really? Presence, power and warmth. You need all three to be charismatic, but the degree of each determines the kind of charisma you have.
High power, low presence, low warmth is authority charisma. Colin Powell has that.
High presence, lower power, low warmth is called focus charisma. Bill Gates actually has charisma in that respect.
A good example of someone who leads with high warmth is the Dalai Lama.
Different kinds of charisma are appropriate for different situations.
What’s the number one thing to do to increase charisma? Actually, I’ll give you three: increase eye contact, stand like a big gorilla, speak like a preacher. Slow, confident, resonant and warm.

And some surprises:

Charisma has serious side-effects; it’s not always great to be charismatic, and all forms of charisma come at a cost.
Olivia is often asked “Are your clients all nerds?” Actually, many of them are highly charismatic people who need to learn how to handle the side-effects of their charisma.
Charisma is most effective in a crisis. (Think Hitler / Gandhi / Napoleon).
In controlled laboratory experiments, researchers were able to raise or lower people’s level of charisma as if they were turning a dial.

Duration: 37:00 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/marketing-podcast-funny-business-3/

To subscribe to this show in iTunes, please head here.

Podcast: Content marketing with Joe Pulizzi

Tue, 14 May 2013 21:05:35 GMT

Joe Pulizzi, the Founder of the Content Marketing Institute, reveals everything any small business owner needs to know in order to ride the content marketing wave.

In this Small Business Big Marketing podcast, Joe Pulizzi answers the following questions:

How would you define content marketing?
What’s the opposite of content marketing?
Why do you love content marketing so much?
It’s not new – business owners have been writing books for years – so what’s changed?
Can you give away too much?
Small business marketing is a constant trade off between time and money. How does a small business owner create time in order to create content?
What are the key boxes to tick no matter what road of content marketing you head down?
What are the most popular forms of content marketing?
What’s the easiest forms of content marketing?
Give some examples of small businesses doing it really well.
OK, so you’ve now created all this content …. how do we get it out there?
How does the average, time poor small business owner start a content marketing strategy?
What’s next for content marketing?

Tim Reid's five key learnings from this episode are:

Content marketing is a marathon not a sprint. Go and advertise if you want a potentially quick, short-lived result.
Pull. Don’t always push. Create great content that attracts prospects. Avoid always heap advertising messages upon them.
Act like a publisher.
Be clear on your editorial mission. And then let it drive all your content marketing.
Take a look at Slideshare. It’s a sleeping social media giant!

Duration: 53:00 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/content-marketing-joe-pulizzi/

To subscribe to this show in iTunes, please head here.

Podcast: A cool cafe in a not so cool part of town

Sat, 23 Mar 2013 20:03:00 GMT

This is the story of a brave 25 year old entrepreneur who recently graduated from a Marine Zoology university degree to live his passion – COFFEE!

Sam Keck has just started the Commonfolk Coffee Company – a very cool cafe where he roasts and serves his own coffee, served expresso or drip filter style. The decor is industrial sheik, the staff are as well – the menu is limited but yum, and there’s no shortage of cool customers coming in and out on a regular basis. Now that all sounds pretty normal – and I guess you’re thinking, which cool inner-city suburb is it located? It’s not! Commonfolk Coffee Company sits plumb in the middle of the Mornington industrial estate – alongside panel beaters, car yards and welding shops!

And therein lies its massive point-of-difference.

In this Small Business Big Marketing podcast, Sam talks about where the idea came from, why he chose such a challenging location, how he intends getting the word out and the importance to him of building a tribe.

This is an inspiring interview for anyone who has a dream but can’t quite see how they can make it happen.

Duration: 45:59 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/sam-keck-commonfolk-coffee-company/

To subscribe to this show in iTunes, please head here.

Podcast: Doing business in cafes and how to overcome setbacks

Sat, 16 Mar 2013 20:03:00 GMT

Hear Tim Reid and Andrew Griffiths get together and throw around some issues that are on the collective mind of the small business community.

In this Small Business Big Marketing podcast 'Funny Business 5 – Goofing off, doing business in cafes & how to overcome setbacks', Tim and Andrew discuss:

Doing business in cafes.
Whether it’s OK for us small business owners to goof off.
Whether you can give away too much knowledge.
How to overcome business setbacks

About these podcasts: The Small Business, Big Marketing podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!

Duration: 46:03 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/funny-business-5-tim-reid-andrew-griffiths/

To subscribe to this show in iTunes, please head here.

Podcast: From $10 an hour to six-figure business owner

Sat, 9 Mar 2013 22:03:49 GMT

Four years ago (at age 22) George Ryan was working 55 hours a week for a lumber yard, making $10/hour to provide for his wife and daughter, and had no sort of higher education. He decided he hated his job, and intentionally set out to start an internet co

Four years after deciding to set up his company, and still with no sort of formal education, George Ryan now has a thriving business in Hatchwise and makes six figures. On top of all that, Hatchwise has been featured in articles twice in Inc. Magazine over the past two years.

In this Small Business Big Marketing podcast, George answers questions including:

What’s your advice for anyone trapped doing what they hate?
Where did the idea for Hatchwise come from?
You’ve got some strong views on running a small business. What are they?
You say you’ve never advertised BUT what marketing have you done to build Hatchwise?
What role does outsourcing play? How do you do it?

Duration: 38:12 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/hatchwise-george-ryan/

To subscribe to this show in iTunes, please head here.

Podcast: How to use Pinterest to market your business

Sat, 2 Mar 2013 20:03:00 GMT

In this interview, Jason Miles, the co-author of the best-seller Pinterest Power, discusses how you can successfully use Pinterest to market your business.

“Do we really need another social media channel?!” That was the premise Tim Reid went in to this interview with.

“Yes we do!”, is his view following this chat … on the proviso that it’s easy to manage and provides a commercial return.

The guy who convinced him is Jason Miles – the co-author of the best-seller Pinterest Power, VP of advancement at Seattle’s Northwest University and co-founder (with is wife) 0f Liberty Jane Clothing – a six-figure online business successfully selling designs for doll’s clothes.

As the head marketer for Liberty Jane Clothing, Jason is successfully using Pinterest to drive traffic and rank highly on Google – and in this fireside chat, he shares exactly how he’s done it. Jason is also successfully using YouTube and Facebook to market his business, so the conversation naturally strayed in to those two channels as well.

The questions Tim asks in this Small Business Big Marketing podcast include:

What do you love about social media?
Explain what Pinterest is and Why should I care? How does it work?
Can you wrap some numbers around it? When did it start? User profile? Where are they? Who are they?
Where does it fit amongst Twitter etc?
What types of businesses is it suited to?
What’s the secret to using it successfully?
How are you using it to grow your wife’s business?

Plus , Tim Rei get there.

Duration: 58:11 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/how-to-use-pinterest-to-market-your-business/

To subscribe to this show in iTunes, please head here.

Podcast: How to overcome your fear of public speaking

Sat, 23 Feb 2013 20:02:00 GMT

Cam Barber invented The Vivid Method to help people overcome the fear of public speaking, so take a listen as he explains just how this can be done.

Public speaking is a marketing strategy many more small business owners should embrace. It provides leverage, it positions you as an opinion leader and it forces you to get your message right. All mighty good outcomes when you’re wanting to build both your personal and business brand.

So, in this Small Business Big Marketing podcast Cam Barber and Tim Reid explore the key aspects of becoming a better public speaker including:

1. Why communicating clearly is so hard?

2. What are some of the myths surrounding public speaking?

3. What is the underlying premise of The Vivid Method?

4. What are the three steps that make up The Vivid Method?

Plus Cam shares his number one tip for getting any talk off to a flying start.

Duration: 57:18 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/cam-barber-public-speaking-anxiety/

To subscribe to this show in iTunes, please head here.

Podcast: Precision marketing and customer service tips

Sat, 16 Feb 2013 20:02:00 GMT

In this podcast Richard Everson, who owns and runs a guesthouse in rural Australia, talks about the concept of precision marketing and how to over-deliver with your customer service.

Richard Everson owns and runs Schonegg, an award winning guesthouse in rural Australia.

Recently Richard sent Tim Reid an email requesting an interview, and it was this part of the email that caught Tim's attention: “My wife and I own Country Guesthouse Schonegg. We love the business and after 10 years, 7 tourism awards and over 65% repeat/referral business, we like to think we’ve learnt a thing or two about marketing.”

Richard has also been a chef at a Michelin hat awarded restaurant in London and worked on the QE2 – so he knows a thing or two about customer service.

This Small Business Big Marketing podcast covers:

The concept of precision marketing.
How to over-deliver with your customer service.
The power of Trip Advisor.
And the importance of creating packages (for Teddy Bears!).

About these podcasts: The Small Business, Big Marketing< podcasts are characterised by plenty of chit chat from Tim who'll typically kick off with nuggets of advice and tell shaggy dog stories before diving in to the episode's topic. Sit back, relax and enjoy!

Duration: 38:58 minutes

Links to resources mentioned in the show: http://smallbusinessbigmarketing.com/richard-everson-customer-service

To subscribe to this show in iTunes, please head here.