Remember a business is a business. The internet is just the media you're using. Don't get caught up in too much hype about that side of things. Remember your business will work on the basis of there being people willing to pay for your products and services ie you're meeting a demand in the marketplace.
However, if it's a business selling information, can I suggest you check out
www.brettmcfall.com and grab a copy of his book "Make Money While You Sleep".