 Re: To discount or not to discount in a downturn
I don't believe in discounting at all. Rather than just losing profits, and showing everyone that you don't believe you are worth what you charge, why don't you look at adding value.
Strategic alliances work best for this. Why not do some cross promotions with some other businesses who target the same market, and are also doing it a bit tough? Offer some incentives from the other business as your added value.
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