 Re: How do I market myself?
Reading the other replies i can see that this forum has quite a few experienced business operators that know what they are talking about.
Getting customers is vital to the life of your business and you need to keep getting them because every business loses about 20% of its customers per year.
Before you even start to promote your service you should have answered these questions.
1. Who is my primary customer- the one i really want to get
2. What is their customer profile
3. What needs do they have that are filled with my service
4. How can i prove that my service fills their needs
Getting the opportunity to make a sales presentation takes and average of 7 contacts by your company to the same customer to build rapport and credibility. Especially for a high involvement service that is not essential for their business.
You should read about Customer Relationship Management and how to service customers for repeat sales.
Identify your targeted customer and get all their details
A simple sales management strategy is;
1. Attend a Business Networking event and obtain a collection of prospects
2. Send a 'welcome' letter to them highlighting what you talked about
3. Send a 'special offer' letter to them and ask if they want to join your newsletter list
4. Give them a phone call 7 days after the letter and catch up for a coffee
5. Send a relevant 'news article' to them within 21 days of the coffee
6. Continue to stay in touch every 30 days
You will need to develop what works for you. The more your service costs the more you need to focus time and energy on building a relationship with the customer.
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