Hi eclipzed,
SEM (search engine marketing) is the new black these days and its what everyone who is anyone is talking about.. and I reckon it should now be a part of everyone's marketing campaigns for their business, and it looks like you know this as well
There are a few tricks though that some people dont know about, especially with AdWords, just paying a few bucks to have ads display isn't necessarily going to do you any benefit.. sure it might bring you traffic that is semi targeted, but what you want to do is buy clicks and ads that get your people who are looking to buy from YOU.
I hate paying for clicks that bring me visitors that dont buy my stuff.. conversions are our number one goal at the end of the day.
What some people dont know is that google scores your ad based on what your page says, so if you are advertising PA Services, but your website is a lawn mowing business, google will rank you extremely low in relevance, which means your paying for nothing.
So the key is to ensure that where your ad is pointing, and how your ad is written matches or is extremely relevant to the content someone is searching for.
So if I was advertising a home brew kit, I would want people searching for home brew kits to go to my site.. but would I put my ad as 'Home Brew Kits?' maybe.. but it wouldn't be my only keywords.. I would try something like brew beer at home, or how to brew beer.. then in my add I would have those words in the ad... and I would also have them on the page that is being advertised.. this would make the search engines happy..
Google likes relevance.. so I have given it a relevant search term to my ads, I have put keywords and phrases in that people search for, and those keywords match the content on my page.
I have also written a bit about this on my other forum -
http://www.aussietycoon.com/showpost...62&postcount=4
So.. to answer your question.. You should do both organic and paid, the organic stuff will help your paid stuff rank better.. and cost you less money and improve your conversions, because the people clicking you ads actually want to buy your stuff.. because thats what they are searching for.
I hope that helps
