Quote:
Originally Posted by Elizabeth Richardson  Hello Larissa, - Keywords - Your meta keyword selection looks good. Your meta -description is OK. When choosing these, you must think of the words or phrases that someone else might type into a search box to find what you have to offer.
- Improving Traffic Flow - I notice you have lots of outbound links! Have those websites given you a reciprocal link? Getting links to your website from other relevant websites will improve your traffic flow and search engine ranking, especially if they are high ranking for the keywords you have selected.
- A Warning For Everyone - Hotlinking your email address on your website is the number one cause of SPAM, as the robots come in and harvest your email addresses, sometimes in only a matter of days. It's best to use a contact form with an anti-spam question or maths challenge OR disguise your email address by writing it something like this - admin [at] totalluxury [dot] com [dot] au
I wish you all the best with your website...we just keep on learning.
Elizabeth |
Hi Elizabeth
Just on the two points above, meta tags are as much use as defragmenting your hard drive.
All meta tags do is tell your competition what keywords you are trying to target. Google ignores them and has done since about the mid 90s.
I wish it was that easy
more info
I used to agree with you on the other point as far as having a the email disguised, however I have gone the other way these days, I have an excellent spam filter service that gets rid of the rubbish anyway and I prefer to ensure less barriers between us and potential clients contacting us the better.
Most people I find see the captcha software and cant be bothered filling it out, which is why I stopped using it.
Ah almost forgot, its 3 points
Rather than reciprocal linking, it makes far more sense to put things on the site that people want, articles on relevant subject matter etc etc, that way people will link automatically.
Google has stated quite recently that artificial linking practices are not worth the effort, this includes paid links and reciprocal linking especially if overdone.
The idea is that only a good page that stands on its own is worth linking to.
Ultimately getting a worthwhile web site is just like any endevour, it requires hard work, planning, knowledge and or lots of money and of course time.
As far as the site itself, I agree with all thats been said before:
Larissa, you seem to be targeting the key phrase "total luxury"
My question is why?
According to Google, nobody on the planet searched for that key phrase during december and only 880 people have ever searched on that term, I am guessing 1/4 of them may be you checking to see if you rank for that phrase. While these figures may not be 100% accurate, they should be telling you that you are wasting your time focusing on that phrase.
Your business name is total luxury, this means nothing as far as online shops are concerned.
You need to ask yourself this question:
What are my clients using to find me?
Some ideas:
Fashion hand bags
designer hand bags
womens hand bags
large hand bags
leather hand bags
Now instead of putting "Click for full product range" in the premo spot on your front page which I might add you make page one on google for, why not put click for leather handbags ensuring only leather handbags is linked.
Get rid of you business name out of the title bar, its a waste of time.
Instead of "free gift" which is pointless why not have "free ladies handbag"
You need to remember google is not magic, it searches words and links, if you dont give it the right words, nobody will find you.
On a positive note, it seems a lot of effort has gone into the actual shop side of it and I think once you get visitors, you might get some sales.