 Re: Choosing your ideas for a new business
Doing what you LOVE is great - but if you love making widgets, and nobody wants to buy widgets, your business won't last long.
We know this because we've seen clients do just that - they developed a hobby, found a few people bought their product, then found that there really was not a demand and their "business" collapsed.
There's other people making money by finding a niche in the market and servicing that niche.
Quite simply, people will make a purchase for one of two reasons - To make a gain, or to ease a pain
As bookkeepers, we find most of our clients do not really WANT to engage a bookkeeper.
Simply put, our clients do not have the time, patience or desire to do the bookwork for their business- they hate doing bookwork. They only get the the bookwork done because the ATO demands quarterly business activity statements.
The day the government stops collecting taxes will be the day when we suddenly find we have no more clients!!
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