 Re: Small Business Marketing Ideas
It's hard to say, because all of my marketing tactics are a pipeline feeding into my sales strategy ... so some things have been good but they've all worked together to feed into success ... so I don't like to say one has been more successful than the others, because it's a compound effect.
A list of stuff I do includes:
* cold calling
* warm calling
* events - my own and other people's
* networking
* products - free and paid
* direct mail
I did an interesting campaign a couple of years ago where I sent gift boxes to 10 of the people on the BRW Young Rich list that I was interested in working with ... It was an expensive exercise, but I got one big job out of it, so worth it!
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