[Adam Randall]

I think of my own psychology when pricing against competition.

"Its twice the price, it must be twice as good"

It makes no sense, I have nothing to base it on, but its how I think, that means many others must think this way too.

Its tied into
" You get what you pay for"

Most of us have had at least a couple of bad experiences with the cheap end of town so instinctively discount the cheapest price (unless its a commodity)

Yet there are so many scurrying to be the cheapest in town, turnover does not equal profit and I dont see why anyone would want to be the cheapest, its way too much work and unless you are really know what you are doing, a quick way to go bankrupt.

Its a conundrum, to be really cheap, you have to be among the best most ruthless in whatever business you are in.

I want to pay myself and my employees good wages, if you are the cheapest you are always going to be screwing someone over something and thats not for me.