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Old 01-02-09
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Default How do you work out ROI for networking?

Hi All

In todays world of getting cost effectiveness in all our advertising methods, how do you calculate the cost effectiveness of networking?

Do you add up time spent networking, multiplied by your hourly rate, then divide by number of sales generated?

Do you add the lost opportunity sales because you spent unpaid time 'networking'?

MMMmmm?

Paul
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