[Chris Bates]

Your website is too text heavy, and doesn't funnel me into contacting you.

More focus is drawn to subscribing to your newsletter, rather then me contacting you to set an appointment. I think you would get a lot of "big button" users, people who look for big things to catch their eye. Rather then people who prefer lots of information and text.

I think it would be good to make it a bit more personal as well, with profiles/bios on the trainers available.

Overall, no I don't think your website would be effective for cold leads. It's effective for warm leads, because it gives already interested people more information. Cold viewers would get bored before being sold.

You need a re-design, that's more focused on the "time poor, big button" users you would likely get. You also need to develop your copy and your sales message, to catch peoples attention faster.

Cheers,
Chris

P.S. Online Personal Training... Now there's a niche!