Thank you all for your time. All of your comments have been very helpful.
Its a tough job finding balance between good
SEO and good copywriting. My feeling is that the front page has been written entirely for
SEO, rather than maximising the value of the visitors with effective copy.
Rebecca, thank you for your feedback as well. I agree with you that the website is perhaps stuck in too much of a two-colour theme. We have a photo-shoot scheduled in the coming weeks which will help a bit in this sense, but I'll have to sit down and have a look at any minor adjustments i can make.
Any other thoughts from anyone else would be greatly appreciated!
Cheers