It looks like an interesting site
Have you sent out any media releases about being the "new kid on the block" so to speak and highlighting what helps you stand out from the others? I know ACA & TT are always looking for sites like this for stories - especially with the financial crisis.
What about getting links in different directories, especially where your market would hang out. Parenting sites would be a good place to start as Mums are always on the look out for a bargain.
Melissa