I don't have either a HD TV or a Blue Ray so I wonder if that pitch isn't going to miss it's mark.
Marketing has to start with the offering so be sure that your core offering is in line with your target customers or it will be miss after miss and you won't understand why.
If you are good at Accounting that doesn't mean you are instantly good at sales or marketing (often different character types). What you need to do is look at training yourself and then either handling tasks yourself or with your improved knowledge wisely outsource. A good outsource should add more value than it takes.
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There are articles on my site that are aimed at people in your exact situation and I think start here
http://www.brmwebconsulting.com/arti..._marketing.htm
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