[staceybarr]

Umar, I reckon you'll benefit from building a list of your potential customers. That's so you can keep in touch with them easily and regularly. Like with a monthly newsletter (email) with a simple bookkeeping or reporting tip. It can help develop the relationship over time, beyond just the first interaction you have with your leads, like at a networking event.

I'd suggest testing a few different ways of building your list (ie attracting leads) - including networking, speaking, publishing articles, maybe even ads or Google adwords. If you track which method each lead finds you, and which leads are more likely to hire you, you can find out the best marketing method for your type of business.

It's about getting as many ideal customers as possible for the time and money you spend marketing. You know about reporting, Umar, so I imagine the idea of tracking and testing won't be too new to you!