 Re: websites
Great ideas above, also very important especially in a small town, make sure you capture everyone's email and phone number wherever you can. It won't take you long to build your own strong local database of customers that you can email and SMS offers too. There are some great do it yourself email marketing products like Mail Chimp and Campaign Monitor and also I will plug my very own Burst SMS product here here.
We have several rural beauty salons and day spas now generating up to 75% of their appointments using SMS marketing. It's also great for reminding people when their appointments are coming up so you don't get so many missed.
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