 Re: Combined Business Marketing
Think about which businesses have the same type of customers you are looking for, then look at how you can add value to them while exposing them to little or no risk. This is called a strategic alliance.
As an example, when I was running an IT support business, we set up a strategic alliance with an insurance broker. They offered their customers a free network audit from us at renewal time. The pitch was “It’s great you’ve protected your physical assets with insurance, but if something happened, would you be able to get your data back? Because you’re a great customer, I can offer you this free network audit normally valued at $497 from xyz computer support so you can be sure”. This benefits both parties. The insurance broker is now elevated from just an insurance guy to someone who considers multiple areas of business risk and gave their customer something of high perceived value. We got a lead.
Without knowing who your target market it, it’s difficult to think of specific examples. If you are a higher end hair dresser, you could talk to a local beauty salon and see if they could hand out a discount voucher for your salon, or something similar to their customers. You could also reciprocate so you can both generate leads.
This is a cheap, effective marketing strategy.
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