Thanks Melinda
That's pretty spot on. I would like to think $59 is a pretty small price to pay for a chance at a $50,000 cheque or even a $10,000 cheque. And I know that I charge $150/hr consulting which is on the lower end of the scale.
But they key is getting the value message across. If customers are having trouble seeing the value, then I definitely need to fix it up on the site.
Cheers
Caroline