[Steven Hudson]

Missiek 20 calls X 5 days also is our formula. We try to do this week in week out and we have a weekly activity map which tells both Tony and me when during the day we should be doing this Monday to Friday. Tony’s activity map is different to mine however the results are simular.

Understanding Head Group Global is on a massive growth path and this amount of activity might be over the top for you. The thing is be it 20 calls x 5 days or 5 calls x 2 days a week do it on a weekly basis and the work will start to flow in.

Brochures, you really need massive amounts going out for this to be effective, considering market expectation is .005% return per mailing that’s a lot of brochures. They do work and if your data base supports the numbers required and if you are up for the cost then do it.

If you want an ice breaker try a Coffee Letter or something simular, this is how it works; Send a personalized letter to a prospective client with two satchels of coffee or tea bags explaining how you would like to sit down with them over a cup of coffee or tea and show them your portfolio, include some example of work which is optional.

Send out say twenty a week then follow up with a phone asking if they have received the letter and the coffee or tea and say you calling to book ‘that’ time to sit down with them to have ‘that’ cuppa. It gives you a hook to break the ice with have a bit of a laugh and away you go. You will still get the cold replies but generally you will be received with more warmth.

Good Luck