Quote:
Originally Posted by Renee Barber  Welcome to the forum, Mark!
While I don't do a lot of direct (print) marketing at the moment, I'm quite interested in personalised printing within the actual marketing material. I remember seeing a great piece of advertising material a while back when I was doing my adverting course. I believe it was for BRW magazine ... Anyway, the ad was actually personalised. Seeing my name really 'cut through'. In fact, I thought it was so clever that I've kept it to this day.
At any rate, can you please give us your website details so we can 'look you up'? :-) |
Thanks Renee! Yes, personalised printing or Variable data as it's called in the industry is very effective. You can have a look at
www.mergeprintmail.com.au, but the website is still under construction - just make your way through that gap in the barriers and watch out for the cement - we just laid it!