Quote:
Originally Posted by JohnSheppard  My main gripe with sales techniques of some varieties is that one sided stories are generally presented as whole truth (by taking advantage of assumed social contracts). Displaying positive in the absense of negative testimonials is usually one of those techniques. |
The US Federal Commission worked to
clean this up about a year ago, to try and bring a more level playing field. See excerpt below.
Quote:
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Originally Posted by Federal Trade Commission Oct 2009: Under the revised Guides, advertisements that feature a consumer and convey his or her experience with a product or service as typical when that is not the case will be required to clearly disclose the results that consumers can generally expect. In contrast to the 1980 version of the Guides – which allowed advertisers to describe unusual results in a testimonial as long as they included a disclaimer such as “results not typical” – the revised Guides no longer contain this safe harbor. |