[John B&WM]

When I was first invited along to BNI, I accepted to be polite to a friend and client. 3 years on, I appreciate just what a good friend she was. I am now an advocate of structured word-of-mouth marketing, BNI is so much better than the more traditional industry networking groups I have been involved in.

Some individuals simply don’t get it and therefore can not expect good returns. When you understand and implement the BNI system, most people find it beneficial. BNI represents the majority of my new business income, and many of my best clients started out as BNI referrals. I wounder sometimes how I would stay in business without the support of my Lane Cove (Business Express) Chapter.

There are generally a number of local BNI chapters you can visit, at least a dozen on Sydney’s North Shore. Each has its own dynamic and personality, find one that you feel comfortable in and give it a go. If the enrolment and membership fees sound high, you have messed the point of networking for profit, it pays for itself repeatedly.

John - Bells and Whistles Marketing Pty Ltd