[Jexley]

Mate, I can not emphasise enough how important it is for you NOT to do the things you're mentioning. Not because they're evil, or going to get your site banned from Google or your kittens tarred or any other calamity.

I mean, they could do those things, but your money and efforts are so much better spent on a professional like myself *coughhadtobedone* or any number of quality folks you'll meet on this forum or via networking. There are lots out there, many are highly reputable too.

My advice is to talk to a few of them, be prepared to spend a few hundred bucks at least, and see what they tell you they can do for you. There's probably a wide range of offerings, but the biggest and most important thing that they should be able to promise you is that they'll increase your targeted traffic. Not just users, not just hits, not just numbers, but people who are more likely to buy from you.

I mean, that's the whole point isn't it?

Good luck.