Hi
When I first started out I found an easy way was to attend every single networking event I could find. It started to build my profile and over time has been a fantastic source of business for me.
Another option may be to do some work for a high profile charity or not-for-profit organisation (gratis of course) - this can put you in front of decision-makers that you may not otherwise come across.
I know a graphic designer who receives heaps of referrals from friends and family - she is outstanding, and her service fabulous. Decide what you want to become known for and deliver it to every client!
Hope this helps
cheers
Lisa
www.ReviveCoaching.com.au