I would also suggest checking out this great article for more ideas for your website too.
22 Tips to Quickly Improve your Online Marketing Results.
All of this online stuff, especially marketing, can be very daunting when you are first starting. When I first started it was like a whole new language - luckily I married an online marketer and so I hear about this area alot....and some of it seeps in!!!
Hope that article helps - my husband wrote it!!!
Cheers