Hey Andrew,
You mentioned
SEO...
If you have someone to do your
SEO you will find that an amazing help when you start ranking high in your area providing you target the right key words.
A dear friend of mine introduced me to someone in your industry a few months back who is now ranking on the front page of Google for just two major keywords and his traffic is all 100% free now. I believe he invested around eight and a half thousand dollars into a very good
SEO person but he said it has paid for itself many times over. The key was that he chose two very competitive keywords and paid top dollar to come up in the organic results of Google.
A good investment in my eyes
To find the right keywords I recommend using Googles free keyword tool found at >>
https://adwords.google.com/select/KeywordToolExternal
I just did a keyword search for you on your industry (with my limited knowledge) and last months results from Australia show the following:
Financial Advice >> had 9,900 searches
Financial advisor >> had 8,100 searches
Financial adviser >> had 5,400 searches
Financing >> had 22,200 searches
Finance Australia >> had 22,200 searches
Financial services >> had 90,500 searches
Financial planning >> had 60,500 searches
Financial management >> had 27,100 searches
Financial accounting >> had 18,100 searches
Financial group >> had 18,100 searches
Financial planner >> had 18,100 searches
These are just a few... If I was to go for any
SEO work I would go for the keywords with the highest traffic providing they pertain to your industry. Also note that the more competitive the key word the more you will be likely to pay and the longer you will have to wait for a top ten ranking.
I've noted some of the advice on this thread and I must say the advice being given is absolutely priceless. If you implement just half of what is recommended here you will be sure to hit some very big profits.
I only touched a little on
SEO and can't compare to some of the other tips being given so far.
All the best of luck