[Glenn]

Making cold calls is hard because mostly you are interrupting people. But it is different if people are looking for you.

Graphic designers might consider pay per click advertising. Why?
- Your ad only gets displayed when people are searching (you aren't interrupting them), so you are talking to people at the right time
- Your ad only gets displayed to people searching for your particular niche (for example, graphic design brochure is more specific than just graphic design, and you can tailor your ad accordingly)
- Your ad only gets displayed to people searching in your chosen geographic area (for example, just your suburb/s or city)
- You only get charged when searchers click on your ad

Cold calling has a certain 'cost per call', and you pay for all calls. Pay per click ads are paid by the click (and these days it is around $3 to $6 per click, depending on the words). When you consider how precise you can be, perhaps this will give you a better return than cold calling or brochures.

Pay per click advertising won't be for everyone, but maybe it is worth considering whether you can try it out.