 To discount or not to discount in a downturn
I was once strongly advised by a business consultant not to discount the cost of my services as it diminished margins and also detracted from the value of the work being delivered.
But the recent downturn certainly increases the pressure to discount as customers tighten their belts and shop around more.
On one hand discounts can help you win more work, but they’ll also erode profit margins.
Is discounting a smart sales strategy in a downturn?
|