[wowphotos]

It's one of those things that is very hard to quantify, if you do it you dont know the effect of if you didnt! in my creative industry many companies price themselves the same as their neighbours, or undercut them. Unfortunately this means that the customer is paying the same today as they were 10 or more years ago. Our industry body is trying to get everyone to put their prices up and increase value and perception of value for the professionals. i have found that bumping up my prices brings fewer clients for sure, but bigger spenders! That means that i can really focus on the clients that i do have and do a great job for them as i dont have to rush it.