Hi
I read a really interesting post on
LinkedIn today that basically said that targeting small businesses online is very challenging because most are not web savvy and don't use it as a resource often.
I'm interested in Australian experiences - if your target audience is small businesses, what have you done to market your business online that has worked (or not!)? I'd appreciate any insightful experiences on how else you've targeted this market cost-effectively as well.
thanks
Lisa