[LeelaCosgrove]

Dave - why? Well, after four years of spending $100k on my education being mentored by some of the best speakers and internet marketers in the world I've found that they've all said the same thing.

Because it works.

Personally, I think I'd be a moron to argue with large groups of internet multi-millionaires about how to make money online. So I don't. I do as I'm told and I get a VERY good result from it.

If you want to test doing it another way and you have an outstanding result from it, I'd love to hear about it.

But personally, I'm not willing to risk changing what works until I see proof that another way will work better. I test changes one at a time as I see things I like or come up with ideas that I think will work.

But at the end of the day it's not about what I think ... or what I feel when I open one of those websites - it's about what my clients think and feel. And so long as they are buying, I'm not going to freaking question 'em! They know what they want better than I do!

Meanwhile, none of my testimonials are fake - I have phone numbers for every single one of them and permission from all of them for prospective clients to call to ask all the questions they like.

Seems to me like you've got a bit of work to do on your mindset. If you think that the only way people are making money online is by using
"fake testimonials" and "get rich quick scams" - then it's going to be VERY hard for you to make money online ... sure, there are people who do that crap. And those people get found out VERY quickly. It's actually a very small community - and I create a LOT of the products that these guys are selling (that's my business) - so I can tell you first hand that the quality is freaking OUTSTANDING and that these guys REALLY care about the results their clients are getting.

No magical significance to $97.

Could as easily be $47.

$37.

$17.

Research shows that online, "7's" sell better.

I highly recommend doing some research into the basics of online marketing - you can learn a lot from other people's successes (and failures!) - and much of the basic, introductory stuff is available for free, online.