 Ready, Set, Network!
Every business development, marketing, and sales advisor will tell you to network to grow your business. This can take many forms, such as trade shows, seminars, cocktail parties, etc. We all know referrals from our network are some of the best ways of generating business, and I have realised great engagements from people I have met at seminars.
But the one thing that I. Just. Don't. Get. is the forced networking. This is where at the end of the session, the MC instructs everyone to network, and "don't go home without at least 4 business cards".
Does this actually work? Or is it just a way to collect lots of pretty cardboard?
(Caveat: in no way am I'm advocating not to do networking)
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