 Re: Any ideas on how to reach the right people?
My first thought was: Are you offering a fixed priced solution? It may be worth considering going fixed cost - even making a loss - to try to quickly establish an installed base of customers that you can use for reference sites. You can recover some costs with higher support charges. You would need to be dynamite on the control of the scope of the project to ensure additional features don't blow you out of the water.
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