Marketing for a Service, Business Owners would rather ignore!
Hi
I am sure someone can assist me.
I am an OHS Consultant and until recently, my business grew from direct referrals. Once I have developed and implemented an OHS Management systems the small business owners then take responsibility and run their own OHS programmes. So in effect each client only lasts about 12 months. These clients have now finished and I am finding it challenging to get new clients.
I have tried a number of approaches and have had limited success - cold calling, business introduction letters, presentations at meetings, etc.
OHS is not a priority for most businesses because unfortunately most Employers wait until a worker is injured and then introduce systems reactively instead of proactively. Employers cannot see any return for their investment, so they would rather risk being prosecuted than following the law. Even worse, a worker has to be hurt first for them to do anything.
Can anyone provide some advice as to which way to go next?
Thank you.
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Kind Regards
Donna Ross
Successful Risk Management
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