Re: Marketing for a Service, Business Owners would rather ignore!
What you're really selling here is fear. Its the fear of getting caught up in court for years, costing you tens of thousands of dollars, all because one employee did something stupid and you had one procedure in your manual that wasnt up to date.
I've seen this type of thing done successfully in the past by preying on people's fear of situations like this. Of course, you're the white knight riding in to solve the problem!
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