 Re: Marketing for a Service, Business Owners would rather ignore!
Hi
All the advice given so far seems very sound .. especially about finding your target market (and the drilling down to the exact area within a business .. for example is it HR*) and the main benefit your service i.e. prevention of a series incident.
* There are several HR related magazines and websites worth checking out for directory listings/advertising potential.
While every business has a responsibility to review OHS issues ... is there any accreditation you could pursue say from Work Cover to give you further contacts and 'cred' (e.g. many health professionals actually need to be given the big tick of approval from Work Cover to treat a workers comp patient)?
Perhaps you can also make contact and develop affiliation / referral via Work Cover, Insurance Companies and even the large Accounting firms that audit workers comp.
Hope these further thoughts help.
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