
02-02-12
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 | Senior Member | | Join Date: Jan 2012 Location: Cairns QLD
Posts: 39
Thanks: 4
Thanked 1 Time in 1 Post
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Re: Gift Cards design Quote:
Originally Posted by DavidM Hi Rico,
I think the design is interesting to look at and engaging. A few other things I noticed:
1. The card doesn't showcase your logo, only your url. This may have been deliberate due to space restrictions - but your logo is the face of your online business and show should feature in all communications for awareness and recognition
2. I found the word 'Giftcard' a bit hard to read. Although it does look quite stylish. My view is that style should never trump legibility. Perhaps ask others without a vested interest whether they can read the card
3. The gift card doesn't actually spell out what you do or sell. Not sure what technical gear is.... cables? If I had never heard of you and I received this card as a gift, what do you want me to think of you? Position yourself with a sentence and then perhaps provide some dot points as to what you provide. Keep it all succinct though | Thanks a lot David
The logo is there, but it is in the same color of the background, so now I see that it is only evident to people that know what to look for. Those details are the kind of things easily missed by people too involved in a project.
You need someone from outside like you, and I appreciate it a lot.
I am going to talk to my designer, and I will ask him to look into those changes.
Cheers,
Rico
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