Firstly, thank you so much to all the kind people that have helped me to 'dramatically' improve my website through this forum (I must say, I got a good bashing, however the feedback was taken on board and I am forever grateful - thank you).
I have a tricky business problem that I'm hoping someone could help me to think out of the box or solve. It is tricky, so I'll try to explain it the best I can.
If you went to my website www.genYadvantage.com.au
--- you will figure out that it's about helping businesses with social media.
My problem...... my original business 'gen Y advantage' is about coaching. My specialty is in closing the intergenerational gap as well as coaching fellow gen Y's about adopting a strategic approach to their careers.
Therefore..... my Twitter, LinkedIn, Facebook is all about this and not social media for small businesses.. (EEK!)
So I went from 'Hey, I'll coach you about gen Y, and I'll help gen Y with their careers' to 'I'm a gen Y, and I can help your business grow with my gen Y skills'.
I love coaching and my clients love the results they get from working with me however I noticed I was spending a lot of time behind a computer researching how to do certain things, exploring social media, using different online tools and marketing strategies and I fell in love with everything I found out there. I was blinded by how much tools there are to help businesses, the potential it had and I had the urge to want to help them in this area.
Yes, this is inconsistent and it's highly unprofessional.. I am putting my reputation on the line here as dare I hope my existing clients don't see my new website and what it's about.
My tricky business problem.. is there a way I can creatively amalgamate the two disciplines (coaching and social media) together without appearing like a 'jack of all trades'?
I love them both, however my clients and followers (when I did things the hard way) know me as 'gen Y advantage' ---coaching..... and other people on the interweb where I've trialled all the tools I've learnt, internet marketing, ebook sales etc.. know me as 'gen Y advantage'-------- social media person..
I love the idea of internet marketing and running a whole business online yet I'm afraid to give up the coaching as I have spent a lot of time and money training for this, I have (slowly) built a business around this and I feel that it can be waste to let it go.
I'm stuck for ideas, I don't know what to do. Can you please help?