Please review my website & sales pages

[MoneyMagnets]

Hi everyone,

Our website and products went live earlier in the year and we ran our first course in March which we had a few people on. However since then it's been really quiet. I've re-vamped our website and the sales pages and would like some feedback. Some friends have reviewed them but I'm not sure if they are simply being polite.

Main website:
http://www.money-magnets.net

Sales page for Successful Personal Finance:
http://www.mmspersonalfinance.com/

Sales page for The Path to Success:
http://www.thepathtosuccessbook.com/

I'm not getting lots of traffic yet but I want to make sure that I don't have any major flaws in my website.

You may see one module in test since I'm moving from one shopping cart to another one.

Thanks for any comments - it's appreciated!

Regards,
Karen

[mexham]

Hi Karen,

I had a quick look at your sites.

The moneymagnets.net one seemed good. Good basic site with lots of content and information. Looks nice and neat.

The other two, sorry I'm going to be a bit negative here, but I can't stand those type of sites/sales pitches. The very long winded, special offers with bonus after bonus added. The internet is flooded with similar types of product sales pitches, all offering the secrets of the world for $xxx. Sorry but as soon as I see something like that I'm outta there as fast as I can.

I'd recommend you keep those products in the same setup as the moneymagnets page and tone down and shorten the blurb. I'm happy to buy marketing, internet whatever books off the internet, and a simple picture of the book, and information blurb does the trick. To be fair yours are a lot shorter than many I have come across, but those one very long page sales sites always look dodgy to me. I know that's what a lot of people seem to us, but just my thoughts. Sorry I couldn't be more positive.

Good luck,
mike

[MoneyMagnets]

Thanks Mike. I appreciate your comments, even the ones about the sales pages :-) .

The sales pages were created using the help of a consultant, mainly for the affiliates and even though I'm not crazy about them either they do work (or they do for other people :-) ).

Maybe I'll remove them from the main website but keep them (possibly with some changes) for the affiliates.

Thanks again.

Karen.

[LeelaCosgrove]

I was worried that Mike's response is the one you would get ...

You're right Karen - they DO work. Just because people think they hate them, it doesn't mean they don't work.

I really hate this attitude of "I don't like them so don't do them" - fact is, they work, when done right.

My input - You need to break the text up with some pictures ... have a look at my link below. I can't take credit for it, my team put the page together - but we've had a bunch of critical acclaim for it (and the conversions have been excellent).

Because there's so much text on a sales page, you need to make sure you break it up, otherwise, the eye finds it really hard to read.

Are you split testing copy? It's not bad, but I wonder if you would make more conversions if you DIDN'T talk about "despite the current economy". I've been closing presentations over the last few weeks with how GREAT the economy is and how the timing is perfect to do everything you always wanted to do - with really good results. In person is different to online, so you want to test ... but something to think about.

It's probably worth having a pro copywriter do a critique - someone to go over it and give you some ideas. Before you engage 'any' copywriter, ask to see the results they've gotten for their clients. There are a lot of people out there claiming to be copywriters, but a copywriter is only as good as the ROI their clients have made. Any copywriter worth their salt will have records of how much money their clients have made from various campaigns.

You want to have multiple opt-in options - one near the top, one around a third of the way down (even if they're just buttons that link to your main opt-in area down the bottom of the page).