New Marketing Campaign

[Emroy]

Ok, so this will be sent out to accompany my marketing push in February.

Basically, mt protocol is - Send flyer, Make Cold Call, Send Email...

This flyer is targeted towards SME's, mainly accountancy firms, lawyers, book keeps etc. So "professionals" I think they call them. But available to anyone.

Flyer can be found here. (low res PDF) May take a minute or so to download.

So heres my flyer, please let me know what you think of ...

1) Design - Is it appealing to the selected market?
2) Catchy - Does it make you want to find out more?
3) Focus - What catches your eye first up?

And any other critiques / compliments you would like to add I'd love to hear them!

Thanks so much =)

[bradzo]

Hi Jake

Looks good, but I'm not a printer and don't understand 420gsm premium artboard... etc

Steve Jobs, when introducing the iPod (or something) didn't say 10GB of storage - he said "5000 songs"

Can you do the same? Instead of 420gsm, what does that equate to in the real world - is the thickness 5 sheets of A4 stacked one on top of the other? I don't know.

But the layout and colours are great - continuing your brand.

[Emroy]

Good feedback Brad. I appreciate it.

Hmm, I understand what your saying ... I'm not sure what I could rephrase it to ... Does the "premium artboard" make it clear it's better than your average business card?

[bradzo]

Its the same thing in my view - I don't know the difference between "normal" artboard and "premium" artboard.

What is artboard?

I just know that I want my business cards to be of a good quality, and I know that a sheet of A4 is what, 80gsm?

But most people wouldn't know that, so also wouldn't know that 420gsm is like 5 times "thicker?" than an 80gsm A4 sheet of paper.

What about - "Almost as thick as your credit card?" - gives a much better idea of just how "robust" they are.

Just a thought.

[FletcherTax]

Jake

I think the flyer looks great! I myself will take up your letterheads offer in a week or two.

Don't know about other fellow accountants - but we very seldom send out flyers - very low response rate. May I suggest putting another product in the mix?

Or a combo deal? So many printers do combo deals where 2 products are useful and the 3rd is useless. Maybe a letterhead and with comps slip package?

Janna

[bradzo]

Ah you see!

Janna knows what 420gsm means!

Jake - take my ideas with a bunch of salt, but I still stand by the idea of making things equate to things that people can readily identify I guess.

[Emroy]

Wow, I really appreciate the prompt and useful feedback guys

Originally Posted by bradzo

What about - "Almost as thick as your credit card?"
Just a thought.

Great idea! I love it! =) I try to steer clear of as much jargon as I can, but sometimes It's hard for me to tell whats jargon and whats not ... Thanks for clearing it up.

Originally Posted by FletcherTax

Jake

I think the flyer looks great! I myself will take up your letterheads offer in a week or two.

Don't know about other fellow accountants - but we very seldom send out flyers - very low response rate. May I suggest putting another product in the mix?

Or a combo deal? So many printers do combo deals where 2 products are useful and the 3rd is useless. Maybe a letterhead and with comps slip package?

Janna

Janna,

Fantastic to hear!

That is a good point actually now you mention it, I sell many more with compliment slips to that market than I do flyers. I will update it to have with compliments instead of flyers.

I've steered clear of packages for the exact reason you mentioned, however, a letterhead / with compliments package is a good idea ... They do go hand in hand.

(Looking forward to printing your letterheads =)

[FletcherTax]

In my defense, I have no idea what the thicknesses are. I went straight for the price, the image and its title (Business Cards/Letterhead/Flyers)

I just assumed - the usual letterheads and business cards. Flyers I've been caught out with before - no 'average/usual' in my eyes for flyers.

I think I'll discuss with Jake further when my next print run is due.

[Emroy]

Well, for the record ...

Standard business cards are printed on 300gsm (grams per square metre, 3.75 standard sheets of paper, about half the thickness of a credit card etc lol :P) ... I normally reccomend 420gsm as it's only a tad more expensive and when you hold a 420gsm card in your hand, it really has a big "wow" effect.

Well, also with the 10% off for next month, they are cheaper than 300gsm anyway!

[Chris Bates]

I love the "X as thick as your credit card" idea. Really helps to relate to it!