Being a small business online and in the process of finalising some of the copy on my site I thought I would come and ask a question that I battle with pretty much any time I do a website. Do I refer to the business as a 'We' or do I refer to it as 'I' Eg "At Mamaluna we respect your privacy" or "At Mamaluna I respect your privacy" or "Mamaluna respects your privacy" or something else all together? It's just me in the business (with the help of my 3 year old!) and occasionally my hubby with the techie stuff. My business is designed and marketed to be a small online boutique. But I still don't know if I am a We or an I when it comes to refering to the business as a whole... help?