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Are e-mail newsletters outdated?

Discussion in 'Marketing mastery' started by heftzwecke, Mar 3, 2017.

  1. heftzwecke

    heftzwecke Member

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    Are e-mail newsletters outdated? I can only judge from what I am doing. If a pop-up window opens I never ever read it. I close it and find it annoying (one point less for the website). If I really really love the article I read AND it is a topic I am VERY interested then, I might consider subscribing if there is a possibility underneath that super article. But in the end I never read these newsletters and I unsubscribe fast.
    The only exception is that I subscribe to see what my competitors are doing.....
    What about you?
  2. Greg_M

    Greg_M Renowned Member

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    I subscribe to several newsletters in areas of interest to me, and quite enjoy their arrival. So I guess my short answer is I don't believe they're outdated.

    BUT I do agree subscription pop ups do my head in and I would never subscribe to any promoted that way. In fact unless the website has very good content or is mission critical to something I need I'll probably never return let alone subscribe...apparently the marketing stats say otherwise, so maybe I'm weird or an edge case that's of no interest to someone whose trawling through the numbers for prospects.
  3. StuartL

    StuartL Member

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    Despite what some people think about popups offering newsletters,the fact is that those popups are very effective and are a great way to build your email list.

    I guess this falls under the category that so many people fail to understand about doing business online - "just because you do doesn't mean that anybody else does"
    Last edited: Mar 3, 2017
    JohnTranter likes this.
  4. JohnTranter

    JohnTranter Well-Known Member

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    My wife will send out an email to her subscribers when she has a special offer on, and then she'll get an avalanche of sales. It can be a great marketing tool if used properly.

    Personally I usually ignore popups and if I do subscribe to a site, it's normally during the checkout process.
    I believe it's normally a good idea to offer several ways to subscribe, and maybe time the popup so it occurs after a few pages of browsing

    But if a popup has something like this text in the popup:
    • Click here to subscribe for great prices or;
    • Don't subscribe if you want to keep paying high prices
    Then I'm gone, I won't even look at the site. Please don't do that.
  5. heftzwecke

    heftzwecke Member

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    Interesting answers! Because the pop up and the newsletter is very high on the promotional list if you google for marketing. And I do behave so differently, that's the reason why I'm asking. It's the same with the ads in google, I never click on the entries above the line,they are paid and have rarely a lot to do with my search query.
    The question is basically are your customers as weird as you are??
  6. El Arish Tropical Exotics

    El Arish Tropical Exotics Member

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    Yup, I spend thousands on advertising in a specialist magazine tracked it with a special discount code and got diddly squat business out of it. The customers that used the code were already customers that had seen it in my blog post/ newsletter.

    It did teach me how valuable my mailing list is.

    Now instead o paying for advertising I just run a sale and send out a blog post/newsletter. Always get a great response. I go about 50-50 on informative articles and sale or restock announcements to keep customers interested, subscribed and coming back.

    Ann
  7. Paul - FS Concierge

    Paul - FS Concierge Administrator Staff Member

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    Law of big numbers Greg.

    That said, it becomes a pointless exercise to have subscribers unless the content you offer is relevant, well written and of interest to your subscribers.
    Greg_M likes this.
  8. Greg_M

    Greg_M Renowned Member

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    Maybe we're weird, but I think we're a significant enough subset to be considered, especially if you're product/service is very niche.

    @JohnTranter suggestion that the popup is at least delayed until you've digested some content helps imo.
  9. Greg_M

    Greg_M Renowned Member

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    Yeah, I'd kind of figured that, maybe I resist being treated as an exercise in volume prospecting.

    Sometimes I suspect the instant popup is actually a cover up for crap content, and just to collect email addresses...I don't doubt that it works, I'm just pretty careful about where my primary email address finishes up.
  10. bb1

    bb1 Renowned Member

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    On the instant popups, if anyone actually signs up to them, it shows they really don't care and just want their inbox filled with junk, why would you sign up for something you know nothing about. IMHO
    Last edited: Mar 4, 2017
  11. heftzwecke

    heftzwecke Member

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    Probably there are more and more people getting weird.... I want my in box neat and tidy! It probably really boils down to the niche. Offline customers give you a hint but are not necessarily the same than online customers. I mainly usd it so far for direct invitations like "come for our plant sale on Saturday, teas and home made bickies served".
  12. MyGreatIdea

    MyGreatIdea Renowned Member

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    I guess as business owners we're very conscious of an overflowing inbox and that makes us quite selective.

    But I would imagine there are millions of consumers out there who don't work from their inbox and will sign up for almost anything that grabs their interest.

    Wendy :)
  13. El Arish Tropical Exotics

    El Arish Tropical Exotics Member

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    It works both ways. Who wants to pay to send emails to people who don't open them?
    I cull people who haven't opened the last two newsletters sent.
    Ann
  14. John Romaine

    John Romaine Well-Known Member

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    Email is still the most powerful marketing channel.

    Its not dead by a long way.

    I made $4,500 in a day by sending 3 emails to a 200 person list recently.

    If you're operating online, you should be working towards building your list and engaging with your subscribers.

    it takes time but it's worth it.
  15. John Romaine

    John Romaine Well-Known Member

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    Seems quite harsh.

    How often are you sending emails?

    What about people on holidays, or in hospital or moving, or, or?
  16. El Arish Tropical Exotics

    El Arish Tropical Exotics Member

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    I only send about once a month, if that (should be sending more). I like to stay under that magic "free" number for mailchimp. Generally about 60% open my newsletters.
    We've grown to the point where I may rethink paying for sending out more emails; but for a fledgling business with 1500 "good" subscribers and 1000 duds I would definitely recommend culling 500 duds so you aren't wasting your money.
    Ann
  17. heftzwecke

    heftzwecke Member

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    Hmm.. I might not open five email but maybe the sixth one with a topic which really concerns me.
  18. El Arish Tropical Exotics

    El Arish Tropical Exotics Member

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    You also said "But in the end I never read these newsletters and I unsubscribe fast"

    Lol. You probably are someone I don't want to spend $$$$ on sending emails to, if you are interested you'll visit my website or blog when you want to.

    To each their own but I'm interested in creating $$$ customers not junk mail. :rolleyes:

    Ann
  19. heftzwecke

    heftzwecke Member

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    But I am still a person buying plants (I have got the plant collectors disease after all) and what I do is, I search online for a plant name I want, that's it. I prefer to actively search for information I want at the moment rather than being inundated with information I would like to hav in a month - selective.
  20. El Arish Tropical Exotics

    El Arish Tropical Exotics Member

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    Exactly why I would cull you from my mailing list. You are not my target audience.

    On the other hand I have customers that have been buying from me for 10 plus years that just need a little incentive to place another order. A sale, an update on new plants I'm stocking, a good article on landscaping tropical gardens. At minimum the links in my newsletter will increase hits to items I have targeted.

    I'm not just looking for new customers, I'm looking to keep the ones I have. A big part of that is making sure they get the most of the plants I sell, providing copious amounts of information so they succeed is a win win. My best customers aren't necessarily collectors they are intelligent people who want a nice garden and follow my advice (often conveyed via blog articles/newsetters) Ann

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