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Best way to market service base business

Discussion in 'Marketing' started by imblogger, Oct 5, 2009.

  1. imblogger

    imblogger Member

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    Hi,
    what is the best way to market new service business like cleaning company

    news papers
    magazine
    online ?

    I m looking to market in Sydney
  2. Accounts Studio

    Accounts Studio Member

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    Hi
    Are you targetting commercial or residential? If you are targetting residential then try and pick areas which have large houses and a wealthy demographic. Flyers and local newspaper would probably work best in these areas - although I think a lot of cleaners get work through referrals. If you are targetting commercial then maybe actually going into companies and handing your information over to the receptionist might be an idea - you could put together a professional information pack with your rates and some testimonials from other happy customers.
  3. imblogger

    imblogger Member

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    Thank you for answer :) well your first idea is reasonable giving ad in newspaper or magazine but going in offices is very hard
    I m offering both commercial or residential



  4. Hugh Thyer

    Hugh Thyer Member

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    For residential, do a letterbox drop and offer one house clean FREE.

    And tell them the reason is you want to get into business and you believe your service is so much better than anyone else's that once they try you out they'll keep you.

    People would take you up because all the risk is on you, not them.

    Do a good job and you'll have a regular customer for life. And you can probably charge a little more too.

    This works gang busters for lawnmowing/gardening businesses. No reason it wont work for you.
  5. AdamN

    AdamN New Member

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    Hi.

    Word of mouth is fantastic, but slow to start when you have a new business. Alliances are are great way to build up word of mouth referals.

    Try to think of a few businesses in your target market that would get a benefit out of referring their customers to your business. For example, try approaching a bathroom renovation company and offering them a discounted rate for their customers, you might even find they include your service in the price for the renovation.

    I bet a customer would be gob-smacked when you turn up to clean the carpets after a renovation has been completed!

    Another couple of examples; painting companies, removalists, even carpet companies. I bet they have a heap of enquireis from people wanting advice on cleaning carpets. You might be surprised what they will send you.

    These alliances are a win-win.
  6. Rebekah - Your Architect

    Rebekah - Your Architect New Member

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    Don't forget your standard marketing stuff - I'm not an expert but plenty are here if you need more information. A memorable business name, easy way for people to contact you (magnet with phone number, or business card with website), and a consistent professional attitude and service with a point of difference.
  7. chixfashionz

    chixfashionz New Member

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    An advert in your local area papers might be OK, but check what competitors are doing first so that you can establish a point of difference. Letterbox drops can be hit-and-miss but they are cheap to do and you only need to get 2-3 jobs to make it worthwhile (plus it's good exercise!)

    I would pick an industrial estate and do walk-ins (so long as they don't have a sign up asking for salespeople to not come in without an appointment). A personal introduction and business card or flyer handed over can do wonders sometimes. For online, list in the free directories, Gumtree and even the services section on eBay if appropriate.

    Depending on how much you spend and what the cost might be, contact local radio and see if they have any specials or deals on for small biz. Might be cheaper than you think to get something started there! (or maybe not!)

    You could maybe do some sponsorship for local sporting clubs, especially if you are a member or affiliated in some way. Ask for either a cleaning contract or sign up around the club in return for cash/equipment/volunteer time.
  8. skywalker

    skywalker New Member

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    lots of good advice there, another i would target is the Real Estate Agencies in your area.
    Talk to the rental or leasing people and make yourself available at a moments notice for them, after all you are in the service industry and if you can back that up with great work I'm sure you will do well.

    also it seems you are hesitant about cold calling on businesses, a few knock backs can only make you more determined.
    Don't leave disappointed, rather leave your details and wish them a happy day.

    Leaves a good impression when they next need someone
    1 person likes this.
  9. FS Concierge

    FS Concierge Administrator Staff Member

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    Hi chixfashionz and skywalker,

    Thanks for your contributions to this thread. I think imblogger has probably moved forward on this now though as the original question was asked a few years ago. Unfortunately this thread got re-opened by a spammer :(

    They've been banished now though.

    Apologies for the inconvenience.
    Jayne
    bridiej likes this.

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