Hi, I'm currently dipping my toe into LinkedIn sponsored posts, and my question is: how do I benchmark the results? Specifically - what is considered a good engagement rate? The research I've done (read googling) has only turned up information about the performance rates for large companies with similarly large follower bases. I gather that smaller businesses with smaller, potentially more engaged followers should expect better engagement rates but what does that mean? I don't know if I should be happy with my engagement rate or crying into my pillow. To offer a little bit of background: - Existing business but brand new LinkedIn page, and I mean brand-spanking-new-set-up-last-week-only-has-3-followers sort of new. - Content being sponsored is an original article (approx 800 words). - The post has been live 5 days (posted Monday, sponsored on Friday) - Organic impressions and sponsored impressions are now roughly 180 each - Organic engagement is currently sitting at 7.7%, sponsored at 2.2% (although was sitting at about 8% following the after-work period last night, so I'm guessing the weekend is having a negative effect, which in hind-sight I supposed I should have expected). Thanks for reading - Any feedback would be appreciated.