1. Important: Please read our guidelines and tips for new players before posting, particularly if this is your first time. If looking for answers, start with a search of past topics.

Increase my visibility

Discussion in 'Marketing' started by NigelLane, Sep 11, 2011.

  1. NigelLane

    NigelLane Member

    Messages:
    53
    Likes Received:
    12
    Trophy Points:
    8
    From my reading I understand that, in my market place, I need credibility and visibility. (I offer coaching and support services to families with teenagers).

    I am reasonably OK with the credibility side (I have been full time in youth work for 20 years, written a book etc) - but I need to increase my visibility.

    Ideas? Thoughts?

    For example:

    P.R. - how do I become a go-to person when issues of cyber bullying, social networking, parenting teenagers etc are in the spotlight?

    But feel free to expand this question into broader areas.

    (As always if this touches on a service you offer then I am keent to hear/buy).
  2. King

    King Well-Known Member

    Messages:
    1,935
    Likes Received:
    406
    Trophy Points:
    83
    I would suggest seeing if you can start a column weekly/fortnightly in the local paper.

    This will give you enhance credibility, exposure etc.

    This may take a little negotiation with the editor, but if you give some examples and how the topics covered are of real-world, ongoing topical interest. You might need to do a little research and take along some evidence, but it should not be too hard.
    1 person likes this.
  3. DigitalDomination

    DigitalDomination Active Member

    Messages:
    167
    Likes Received:
    50
    Trophy Points:
    28
    This is a great question!

    I think you can have two different strategies here;

    External Strategy
    1. Guest blog on sites relating to your subject. Start with commenting in general. Be sure to add your web address so people can refer to it and you'll build credibility.
    2. Subscribe to something like Sourcebottle - then you'll get alerts asking for experts in your niche which you can contribute to.
    3. Newspapers could be good also - Trying to get a regular column is difficult, so you may just want to approach the editor to see if they need content on your chosen area of expertise.
    4. Find where else your target market is - perhaps offer free seminars at the local high school with the intention of driving people to your site / buy your book etc.
    5. Build a facebook page - lots of parents are on facebook so you could target them as a demographic and drive them to your frequent tips and advice to see signs of bullying etc...

    Internal Strategy
    1. Build your own brand on your own assets. IE: Have a website forum/blog and build your own audience. It's really important to control your own image and brand so get your domain and get a website done. Offer great advice, articles etc and then also provide additional resources.
    2. I'd also consider running a subscription service of some kind, or a paid access only webinar which could include a Q&A at the end.

    Hope some of these ideas help!
  4. Shaukat Adam (Khalid)

    Shaukat Adam (Khalid) Well-Known Member

    Messages:
    1,132
    Likes Received:
    504
    Trophy Points:
    113
    offer free entry level group coaching. get participants by identifying organisations who have access to your market. do it as a pro bono for the community and make it regular. at least once a month preferably fortnight.

    you can get sponsorship from the same organisation who have access to your target market or those who want to sell to you target market (parents of teenagers and teenagers themselves)

    then offer upsells for advanced, mastermind, audios, webinars, one on ones.

    hope this helps.
  5. NickHumphries

    NickHumphries Active Member

    Messages:
    336
    Likes Received:
    70
    Trophy Points:
    28
    You need to get on TV.

    To do that, you really need to be viewed as a expert first.

    • Join 2 or 3 related trade organizations
    • Read 3 top selling books on your topic
    • Give one free 3 hour seminar at the closest well-known university or school.
    • Give 2 free seminars at branches of two well-known big companies that deal with youths and bullying.
    • Offer to write 1 or 2 articles for youth organizations, or a column in the newspaper.
    • Join a service that journalists use to find experts to quote for articles

    Good luck! It's easier than you think.
  6. Shaukat Adam (Khalid)

    Shaukat Adam (Khalid) Well-Known Member

    Messages:
    1,132
    Likes Received:
    504
    Trophy Points:
    113
    unless u are a large corporation, your priority should be more specific than just visibility. u need to cater to a niche market. know ur customers and what's going in their minds.

    when u do finally get visbility, make sure you give something of value to collect their contact details.

    too often people get visiblity and no sales. why? bcos sales is not order taking.

    it's engagement, communication, education, relationship building, multiple communications and don't worry, all of this can be automated so u dont get burnt out but u cant do this without customer contact details (email, address and mobile preferably).

    i've heard of people who come on oprah and dont benefit from the oprah effect bcos they didnt use the time to demonstrate differentiation and connect with their target merket.
  7. tonyk

    tonyk Well-Known Member

    Messages:
    1,240
    Likes Received:
    360
    Trophy Points:
    83
    a couple of things you can do to increase your visibility that won't cost you a cent are starting a blog wiith wordpress and opening a twitter account.
  8. Crash Lander

    Crash Lander Member

    Messages:
    73
    Likes Received:
    29
    Trophy Points:
    18
    I started a twitter account to try and get the name of my carpet cleaning business out there, and was 'followed' within days by some very attractive looking young women that began spamming me with porn! Not really what I was looking for.
  9. Samith

    Samith Active Member

    Messages:
    177
    Likes Received:
    26
    Trophy Points:
    28
    Hi Nigel,

    With a profile like that I think you are pretty fine with the credibility area. The Visibility part is what looks to be lacking.

    I think having a solid online presence, a website where you can mention your services and your experience would be highly beneficial. Once you have a strong website in place, you can probably start your own blog writing and a forum where people can come and get advise from you (within your website), create a bit of a community, just like this in your niche. This is something I can definitely help you with.

    Once you have a website you can start online advertising (online advertising is quiet inexpensive compared to conventional advertising unless you have a huge marketing budget)

    Since you are specialised in teenage related issue, I would definitely recommend advertising on Facebook and Google. Facebook is a great way to improve your branding and getting the word out. You can find out about facebook advertising here http://www.facebook.com/business/dashboard/

    Best of luck with everything.

    Cheers!
    Samith
  10. DigitalDomination

    DigitalDomination Active Member

    Messages:
    167
    Likes Received:
    50
    Trophy Points:
    28
    Perhaps she misunderstood your references like;

    • When the carpets matched the curtains
    • Looking after your shag pile carpet

    ;)
  11. Patto

    Patto Member

    Messages:
    36
    Likes Received:
    14
    Trophy Points:
    8
    Great advice!
    I would start by focusing my efforts on ONE category only, and dominating that one category...

    ...issues of cyber bullying, social networking, parenting teenagers etc are in the spotligh>>>> yes, but if you just focus on ONE of these, you with quickly become the 'go-to' guy.... Given you past experience.

    In essence, you actually CREATE a niche within a niche to dominate!

    To dominate that, follow the advice above:
    -provide amazing content and advice on the topic
    -capture your visitor's details on your site
    -present your offers
  12. UncoverHiddenProfits

    UncoverHiddenProfits New Member

    Messages:
    17
    Likes Received:
    5
    Trophy Points:
    3
    Hi Nigel

    One of the best bit of marketing advice I have been given is to ask yourself the question "who has my clients before me?" In my case our niche is the small business owner with less than 10 team members. in fact the less the better. so we asked ourselves this question, and I will be straight with you, it caused us a lot of frustration for quite a while. But continuing to ask the question we eventually came up with the "blinding flash of the obvious" that accountants have many small business owners as their clients. Often when you get the answer, it is that obvious you wonder why you didn't think of it ages ago! but anyway...

    The idea is to look for places where your taget audience "hang out" so it could be associations, clubs, groups, they may read a specific publication, then create a compelling message that communicates that your services with relieve them of a problem they a re wanting to solve. But the secret here is to focus on the problem that your prospect is already having, knows that they have, is already looking for a solution and is finding that they have little or no options.

    Not sure if this is what you are after,but I hope it helps in some way

    Also I have some free article on my site that might help if you want to take a look click here


    Cheers

    Mick
  13. NigelLane

    NigelLane Member

    Messages:
    53
    Likes Received:
    12
    Trophy Points:
    8
    Thanks heaps to you all - clearly some great food for thought. As expected some ideas I have heard of, loads that I haven't and a few that I don't think would work for me.

    But clearly plenty of work for me to think through.
  14. jess@auteched

    jess@auteched New Member

    Messages:
    11
    Likes Received:
    4
    Trophy Points:
    3
    Promoting your business need not be expensive. All you need to do is to be creative, devote time to promotional activities, and have some fun! ;)

    Here are some ideas you may want to look into to improve your visibility:

    1. Loyalty Program: Create and actively promote a loyalty program that rewards on enrolment and then provides graduated incentives to your best customers. To keep customers coming back, provide in-kind rewards rather than gifts from other vendors.

    2. Opt-in e-mail: The key is to e-mail as often as twice monthly, but only to an in-house list of members who have agreed to receive e-mail from you. Keep the content extremely relevant, and you'll see response rates climb.

    3. Assemble a group of "influencers": The creator of a series of books and products for preteen girls, for example, has used its website to enroll several hundred girls to act as advisors on everything from book characters to plots. The members are also the first to receive information on new products. You can bet these influencers share their inside news with friends.

    Visit this site for a good read on tactics to increase your business visibility- on a budget:
    http://bit.ly/rpLQpb


    If you are looking for more support, visit our Small Business Meeting and Support Room.

    Follow our support channel on twitter @msau
  15. The Infotainer

    The Infotainer Active Member

    Messages:
    487
    Likes Received:
    124
    Trophy Points:
    43
    you need TV exposure

    your in a market that has a wide range of potential customers.

    I would look into TV shows and morning shows on channel 7 and 9.

    this would do 2 things

    1 credibility and use the video on your own sites and blogs- offer something - info worthwhile to the viewers and be entertaining

    getting on TV- well thats not my expertise...............
  16. BC Web

    BC Web New Member

    Messages:
    13
    Likes Received:
    2
    Trophy Points:
    3
    Hi

    I feel your pain. It is by no means easy.

    I wonder if you can show your expertise by creating an e-book of some description and passing it around to your potential customers.

    I was thinking about it when I read this (section on resume or e-book)

    http://www.davidmeermanscott.com/documents/Viral_Marketing.pdf

    Anyway best of luck with it, cheers. Let us know how you go.
    Cheers
  17. The Infotainer

    The Infotainer Active Member

    Messages:
    487
    Likes Received:
    124
    Trophy Points:
    43
    I thought he already had a book?

    Take the first 3 chapters and PDF them to send around

Share This Page