From my reading I understand that, in my market place, I need credibility and visibility. (I offer coaching and support services to families with teenagers). I am reasonably OK with the credibility side (I have been full time in youth work for 20 years, written a book etc) - but I need to increase my visibility. Ideas? Thoughts? For example: P.R. - how do I become a go-to person when issues of cyber bullying, social networking, parenting teenagers etc are in the spotlight? But feel free to expand this question into broader areas. (As always if this touches on a service you offer then I am keent to hear/buy).